I replaced my xenon bulbs with Osram CBIs, and replaced the inner reflector bowls at the same time. This is probably not something you can normally do, but I found a guy in Poland (I think), selling remanufactured reflectors. I can dig out his details if you want? They do go cloudy over time.
After doing the swap, the difference was night and day. Much brighter and more even spread of light.
After doing the swap, the difference was night and day. Much brighter and more even spread of light.