review flyer/postcard

[unwashed potato!]

i've been trying to get this to look decent and i just can't. it's match the design of a new site i'm making at the moment so that all advertising is similar.

i'm partially happy with the front (think it may be lacking information but unsure if clean and tidy is good?), it's the back which isn't fitting too well.

i may upload the site so you can see how it matches and (imo) how it works well.

front

also if people remember my previous threads, that's the new logo we decided on. really please with outcome, really really pleased in fact as since it was finished i've been able to tick it off my to do list and move on to more important work. we've also got it printed on our new work tops, and it'll soon go on our new van once signs are sorted, which will be similar to these leaflets too.

 

[ecksmen]

Comma before and. While I'm no grammar nazis I think it looks wrong.

 

[unwashed potato!]

thought comma before and was ok as it's a list? where it would be wrong is if i said something like "crb & reference checked".

actually thinking about it maybe i'm wrong, but i'm sure i've seen it before with bullet points where people do something like this:

we are

• great,
• cheap,
• reliable,
• and honest.

 

[Russinating]

What size are these going to be printed (A5/6/7)?

Not particularly flyer related, but can you legally claim to be "Surrey's greenest cleaning company"? What criteria etc is that based on? There may be other ways of wording the same thing without making such a proposition.

I'd scrap the use of ampersands and unnecessary caps (ie "Cleaner, safer and greener services" instead).

Bulletpoint sets should both be left aligned and have the same point style. Also not sure why the first one's bold - any reason?

I'd personally scrap the duplicated information on the back (strapline and contact details) but replace with more of a call to action.

Hope some of that helps .

 

[unwashed potato!]

sure does help Russ. i put it hear as i know it's not right and i want to improve it so thank you for the comments.

the capitals are as it's a title, standard thing to do isn't it for titles? e.g. http://www.amazon.co.uk/Lord-Rings-Book-Box-set/dp/0261102389

first one is bold to draw attention to it more then rest. think it's more important to have that listed then the rest. i know bullet points should be other way round for the services mentioned, but it doesn't fit right. any ideas on how else i could position it and list our services?

they'll be going on vistaprint's postcards at first so whatever the size is of those. i'd say they're around a5 size or near enough to it.

i'd be interested to hear a suggestion of a better slogan. i personally really like it as it says what we do, where do it, and what is our usp in one sentence. it also is something we have to try to stick to so gives us and our customers a clear idea of what we are focused on. it's hard to be number one but we can work towards it. of course we may not be number 1, but i find it hard to believe we are far from it. as we grow from being a small cleaning company of 5 to one of 500 it'll be something we only improve more and more so it's also future proof.