I was looking at this exact model earlier. Interesting that it's quite versatile and can also be used as a slow cooker. I mentioned a rice cooker to my wife earlier and she's quite keen on trying I out once we move somewhere with a bigger kitchen.
That's the one i got but its the same price from Argos, it doesn't burn the rice like my old cheap Cookworks 10 quid one did. Brown rice takes 90 mins though and white about 60 mins. I just cant warrant 200 for the Jap ones i would need to test one of them to see hoe much better it was first. Its as easy to clean an anything its just a large non stick bowl which wipes clean, the overall unit is quite big so you need a big cupboard to store it, its much bigger then the cheap small rice cookers.