Richard Branson to donate £3bn to fight climate change

[Loki]

Taken from the BBC website Linky

A very good gesture that some of the main polluters(Airlines) are giving a little back to help us all out in the long run.

 

[Loki]

It's more than likely a marketing thing, but definetly fair play to him for doing it, it's a good start.

Maybe other large companies will follow suit?

I doubt its a marketing thing. The Virgin Brand is pretty much universally accepted and renowned so does it need any more marketing ? I think its a good gesture. Hopefully it does trickle down to giving some results to help us all.