This is my view so don't take it too seriously. I have just purchased a Oculus Rift from John Lewis in London. And I can say it is truly amazing, words can not describe the experience of VR. Looking forward to the Rift hand controllers. I have had 2 demos of the HTC Vive. Both the Rift and Vive are the same as far as video quality VR experience. What I DID notice was comfort. The Rift is by far MORE comfortable to wear than the Vive. I could wear the Rift for hours, but the Vive, I was glad to remove it after the 20 minute demos! It is too heavy and uncomfortable to wear, very fiddly to adjust, and it feels as if it will fall off, and on top of that is the headphones. The Rift comes with very light built in headphones, and the headset is very easy to adjust. The setup was a breeze. I know the HTC Vive is more supported, and with room-scale and hand controllers. But in my strongest view, the Oculus Rift is my choice of VR headsets.