Some more thoughts on the monitor:
Pro's:
1. 4K/32"/144 Hz is the best overall combo right now. Really a sweet spot. Would be silly to buy this monitor and not pair it with anything but a 3090.
2. Good reflection handling. Much preferred over my 48CX OLED.
3. Great SDR brightness.
4. Amazingly bright HDR. Pretty stunning to see it in action.
5. Some of the best color capability I've ever seen.
6. Gsync ultimate chip allows very smooth gameplay with very low input lag.
7. Owing to DSC, monitor can do up to full RGB HDR 12-bit color at 144Hz. Huge improvement over the 27 inch versions.
Neutral:
1. I prefer small bezels but they aren't noticeably bad like on the 27inch versions.
2. Asymmetric stand is kinda silly. I'll be putting it on an articulated arm anyway.
3. Holy large 280watt power brick.
4. Fan noise really isn't that bad.
5. With FALD off, IPS glow and BLB are very minimal. But then HDR Basically maxes out at SDR brightness.
Con's:
1. Holy halo's batman. Way more noticeable than the 27 inch versions. FALD on desktop is unusable. Halo noticeable in game menus. Can notice the halos during gameplay on certain color backgrounds. Crosshair over walls, etc. Basically any light on dark item. Space/dark games are this monitors nemesis. (Turn FALD off.)
2. Slow pixels. Plenty of blur trailing. Not a competitive FPS monitor by any means.
3. Due to the silly decision to have the ASUS logo flash at you constantly, the micro OLED display will probably be turned off by most users. Otherwise having the FPS counter there is super nice.
A firmware update for the poor FALD halo performance and ASUS logo flashing would go a long way!
Due to the heavy limitations of this monitor, it's for a niche buyer. A buyer that demands bright game HDR performance way above all other considerations.
I feel the monitor is more suited for the $2,500 price point. It's such an incredibly mixed bag, I'm still not sure if I'm going to keep it and just wait for the 42" OLED. Let's just say the receipt is in a safe place! The HDR performance is something to behold, but you really do pay a price for it in many ways.