I agree. Daring Fireball (an blog that's mostly Apple related with occasional posts on design in general) has just one small, unobtrusive advert on the page and the owner doesn't allow ads that use scripts to track you across the internet. Occasionally there'll be a sponsored post. For sites like that I will white-list them 100% of the time because I understand that content isn't free and people have to get paid.
On the other hand, for sites like my local 'news' website (the Yorkshire Evening Post) I have everything I can blocked because otherwise it's a total hellscape of pop up adverts, ads that take up a whole screen and autoplaying video. Plus god only knows what scripts running in the background.
Make your ads unobtrusive and I have no problem viewing them. Anything that interrupts what I'm doing to close an advert...blocked!
Greed cannot help nor stop itself.
