I just read Jude Mansilla's preliminary thoughts on the HD660S over on Head-Fi and they are based on the HD700 driver. This doesn't mean that it sounds like the HD700, it means that it has the improved detail retrieval of the HD700 but it's sound signature is tuned very much to sound like an HD650. The initial FR graph shows there is very little difference between them, the HD660S has a smidge more lower bass, the highs are mostly the same except for some peak shuffling in the 15kHz to 20kHz band and the mids, are if anything, even more forward than the HD650.
Best description is HD650 PLUS.
Oh and if you did think the HD650 were veiled, the HD660S are most definitely not.