seo sorry

I've always thought meta tags don't make a blinding bit of difference, so I would focus too much on them.

Inbound links...well I would focus on directories that are relevant to the website. Link exchanges imo are too much hassle and so I wouldn't bother with them.

You have to get the right balance between keywords in the content. Too many and SEs will think its just another page full of spam and which could possible damage your ranking. Too little and it won't have any affect.

Things like Google adwords might help aswell.
 
1) Different meta description is fine for each page and should be done, remember this is the bit that shows up in the search engine listing so make it catchy to draw people in.

2) Meta keywords don't really mean anything any more except to smaller search engines so don't worry about it too much, still worth doing though.

3) Links ideally want to be one way into your site with good anchor text. Directories are not worth as much to google as they sued to be so I wouldn't really bother paying for any my self. Find a few free ones though and try get in them. If you exchange links with someone you preferably want a link from a page with google page rank. Page rank is not everything but get a link from a site with high page rank will help you out nicely.

4) Increasing key words will help but as already said don't increase it too much. Get your self a tool for checking keyword density like SEO Quake. Making certain search terms bold or italic also carries more weight to google. Also try get your top keywords in the opening sentence of the page and closing, I believe this helps. Other than that make sure you have your top keyword in the title tag but not too much or risk your page being banned.

5) Inbound links will never hurt you but outbound ones will, be careful who you link to if they turn out to be banned by google it will hurt you linking to them.
 
Google takes from page title, and anything "meta" is pretty much ignored across the web. Just make your site clean, accessible via descriptive anchors and have some external inbound links (also with descriptive text) and your rank will soon grow.
 
hi thanks very much for the replys.

i have signed up to google adwords around 2pm today, i just checked my stats and apparently my ad was displayed 19417 times already with 5 clicks to my site. i will see how it goes for the month or so.

with regard to anchors, do mean to anchor each sub heading on a page that i want as a keyword. do you mean anchors as in the target from a link?

i will trawl through all the points over the next few days and see what happens

thanks again

matt

one other question. would a link in my forum signatures work for inbound links?
 
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Code:
<a href="http://www.yoursite.com">Here is some descriptive text about your site</a>
and similar for internal links, like
Code:
<a href="http://www.yoursite.com/products">Product Catalog</a>
 
I don't fully agree with "anything meta is pretty much useless".

Google uses the meta "description" for its snippet in the index. So you need to fill in this one. If you don't it can take it from a random point and you won't be communicating at your best level in the SERPS.

Meta keywords is not much used but still fill them up. Anything extra in SEO is to your advantage, ignore nothing. A little bit extra here and there soon adds up.

Use unique meta description and keyword for all your pages - and especially title tags.
 
I don't fully agree with "anything meta is pretty much useless".

Google uses the meta "description" for its snippet in the index. So you need to fill in this one. If you don't it can take it from a random point and you won't be communicating at your best level in the SERPS.

Meta keywords is not much used but still fill them up. Anything extra in SEO is to your advantage, ignore nothing. A little bit extra here and there soon adds up.

Use unique meta description and keyword for all your pages - and especially title tags.
No, google uses the page <title>
 
how do you suggest it generates the bit underneath the title then DJ? you know, the couple of lines underneath the title in the SERPS listing.
 
how do you suggest it generates the bit underneath the title then DJ? you know, the couple of lines underneath the title in the SERPS listing.

yes 1 of my serps comes from the meta description but another page that i had not yet put a meta description in has a part of a paragraph pulled from the content.
so if its there google will use it otherwise it will grab a bit of content with relative keywords it would appear.

im not sure about meta keywords cos i never had any meta tags at all but i still get on the first page of yahoo compared to page7 and 10 to google. i have put them in now so will be interesting to see what happens

also inbound links from sites that google may have banned surely cannot harm you. if this was the case i could get myself banned from google and put a load of links to ocuk and watch it slide down googles serps no?


anyway thanks for all the help

matt
 
It depends on the amount of inbound links from these 'bad neighbourhoods'. Only if it trips a certain percentage of your inbound links will google penalise you. If the link is reciprocal google will also try to work out if your part of a link farm, which if they think you are you'll also be penalised.

Have a read of seomoz - brilliant site.

Also, post a link to your website here so we can see how much work needs to be done to give it decent SEO - it'll also give you a free inbound link!
 
It depends on the amount of inbound links from these 'bad neighbourhoods'. Only if it trips a certain percentage of your inbound links will google penalise you. If the link is reciprocal google will also try to work out if your part of a link farm, which if they think you are you'll also be penalised.

Have a read of seomoz - brilliant site.

Also, post a link to your website here so we can see how much work needs to be done to give it decent SEO - it'll also give you a free inbound link!

hi fini thanks for info

i will be redesigning and moving to xhtml and css as it is copied from a word doc using tables, but while it is just sitting there i wanted to increase its position with the major search engines.

matt
 
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Make sure you get a call to action at the end of your Meta description...Sure, it won't do much in terms of rankings but might get a few extra clicks throughs.

Also make sure you get google analytics on your site so you can monitor properly, if you haven't already.



Links wise, without having content that people are naturally going to link on, you're going to have to do some self promotion. Commenting on blogs, submitting to directories (although thisis time consuming... I just paid someone to do it for me, 6 quid for 100 submissions :p).

Purely through commenting on blogs, i've got my rankings high enough to get 200 unique visitors a day, on a niche keyword


seobook.com - useful FREE keyword research tool using the wordtracker API
 
and anything "meta" is pretty much ignored across the web.
Wrong.

Google uses the meta "description" for its snippet in the index. So you need to fill in this one. If you don't it can take it from a random point and you won't be communicating at your best level in the SERPS.

Meta keywords is not much used but still fill them up. Anything extra in SEO is to your advantage, ignore nothing. A little bit extra here and there soon adds up.

Use unique meta description and keyword for all your pages - and especially title tags.
Right.

No, google uses the page <title>
True, but you're still wrong about the meta description.
 
1. Your pictures don't have alt text
2. sign up for google webmaster tools and analytics. In webmaster tools allow your pictures to be crawled
3.Try to make more (read some) use of h2 tags - google pays more attention to headers
4.maybe ask the local tourism office to link to you. Join some holiday forums and stick a link in your sig. Put a link on your linkedin profile if you have one. Write a review of your place on a holiday review website - include a link.
5.Try to have some external links so the site looks more useful to google
6. In long lists maybe make bold important features (eg outdoor pool). Google pays more attention to bold text
7. Change to xhtml/css ASAP
8.consider creating a blog about the place, its locality etc - try to create valuable unique content on the site
 
1. Your pictures don't have alt text
2. sign up for google webmaster tools and analytics. In webmaster tools allow your pictures to be crawled
3.Try to make more (read some) use of h2 tags - google pays more attention to headers
4.maybe ask the local tourism office to link to you. Join some holiday forums and stick a link in your sig. Put a link on your linkedin profile if you have one. Write a review of your place on a holiday review website - include a link.
5.Try to have some external links so the site looks more useful to google
6. In long lists maybe make bold important features (eg outdoor pool). Google pays more attention to bold text
7. Change to xhtml/css ASAP
8.consider creating a blog about the place, its locality etc - try to create valuable unique content on the site
All good advice, just a note about point 6, make sure you use <strong>, not <b> or <span class="bold"> etc...
 
thanks for all the help everyone

i have moved up in the serps already on some keywords that i was page 10 now within page 4 and up so looking good already :).

although some serps i have dropped 1 or 2 places, this could be due to other sites getting crawled after mine though i presume.

fini if you read this mate... 5.Try to have some external links so the site looks more useful to google... by this do you mean links from my site to external sites or external sites linking in?

i am trying to get more inbound links but i dont want it to look like ive gone on a spam mission.

cheers

matt
 
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