No, google uses the page <title>I don't fully agree with "anything meta is pretty much useless".
Google uses the meta "description" for its snippet in the index. So you need to fill in this one. If you don't it can take it from a random point and you won't be communicating at your best level in the SERPS.
Meta keywords is not much used but still fill them up. Anything extra in SEO is to your advantage, ignore nothing. A little bit extra here and there soon adds up.
Use unique meta description and keyword for all your pages - and especially title tags.
how do you suggest it generates the bit underneath the title then DJ? you know, the couple of lines underneath the title in the SERPS listing.
It depends on the amount of inbound links from these 'bad neighbourhoods'. Only if it trips a certain percentage of your inbound links will google penalise you. If the link is reciprocal google will also try to work out if your part of a link farm, which if they think you are you'll also be penalised.
Have a read of seomoz - brilliant site.
Also, post a link to your website here so we can see how much work needs to be done to give it decent SEO - it'll also give you a free inbound link!
).Wrong.and anything "meta" is pretty much ignored across the web.
Right.Google uses the meta "description" for its snippet in the index. So you need to fill in this one. If you don't it can take it from a random point and you won't be communicating at your best level in the SERPS.
Meta keywords is not much used but still fill them up. Anything extra in SEO is to your advantage, ignore nothing. A little bit extra here and there soon adds up.
Use unique meta description and keyword for all your pages - and especially title tags.
True, but you're still wrong about the meta description.No, google uses the page <title>
All good advice, just a note about point 6, make sure you use <strong>, not <b> or <span class="bold"> etc...1. Your pictures don't have alt text
2. sign up for google webmaster tools and analytics. In webmaster tools allow your pictures to be crawled
3.Try to make more (read some) use of h2 tags - google pays more attention to headers
4.maybe ask the local tourism office to link to you. Join some holiday forums and stick a link in your sig. Put a link on your linkedin profile if you have one. Write a review of your place on a holiday review website - include a link.
5.Try to have some external links so the site looks more useful to google
6. In long lists maybe make bold important features (eg outdoor pool). Google pays more attention to bold text
7. Change to xhtml/css ASAP
8.consider creating a blog about the place, its locality etc - try to create valuable unique content on the site
.