SEO

hargi · 1 Jun 2011 at 22:32

Not done much SEO in the past is it more or less just adding a nice list of key works in a meta tag along with a good description and submitting to yahoo/google?

What if on yahoo / google there are links that are going to dead links?
I have changed the site to a .php ending so we have index.php

TIA

Mtx · 2 Jun 2011 at 01:33

Its not that simple now I'm afraid. There is a nice check list here that could set you off in the right direction. The site is also a great resource.

http://www.seomoz.org/blog/how-to-do-a-site-audit

hargi · 2 Jun 2011 at 09:13

Cheers Mtx,

http://www.driver-training-northeast.co.uk/ is the site which I think ranks highly with in google and yahoo.
Is there anything else you think i can do to improve it, other than write a specific meta description for each page?
Interestingly it says get rid off meta keywords?? is this appropriate for this site?

Vulcan · 2 Jun 2011 at 13:28

hargi said:
I have changed the site to a .php ending so we have index.php.

How does this help?

GravyMonster · 2 Jun 2011 at 13:50

^ It doesn't.

It looks ok to me. Meta keywords and description make very little difference to a pages' rank. In fact I believe most search engines ignore keywords completely these days.

If you want to improve your rank I'd suggest targetting certain keywords, like your location, or a specific service you offer and put references to those all throughout the copy of your website.

Also, if you can't be more specific than 'North East' create a page on the site and list the cities you cover.

Finally, there's a typo on your homepage:

Are you or you're company liable for your drivers' accidents?

*edit* - Just noticed a BIG NO-NO - your header image links to index.html which is dead.

hargi · 2 Jun 2011 at 14:06

Cheers Spunky,

Good catch on the logo

like your location, or a specific service you offer and put references to those all throughout the copy of your website.

Sorry how do you mean?

unwashed potato! · 5 Jun 2011 at 16:51

add keywords throughout your site where it makes sense. e.g. your location , of course not your address but the towns you want to work in? london? manchester? brighton? list them all as how else will google know where you cover? should google show your site to someone in usa?

if you search for a person to paint the wall in your house will you search on google with the workds "wall painter" or will you search for "decorator in ..." or perhaps "professional painter in ..." think what words peopel will use to find you and then use them throughout your website

remember that right now google doesn't think of you as an electrician. this is because there is no words for electrician on your website. if you don't include the words on your site google can't know what your site is about.