The 'word on the street' has indicated that the 680s... <snip>
An interesting read, and one that I believe will cause them to lose a fair amount of custom should it be true.
High-spec GPUs are no longer just the reserve of gamers looking to boost their FPS count. Ever since GPU-compatible apps were first written for projects such as S@H there has been a plethora of DC users who have invested heavily in GPU technology in order to crunch as many WUs as they possibly can and stay ahead of the game. Even I did that - I switched from ATI to nvidia just so that I could run the S@H GPU client, thereby simultaneously ditching a card that was perfectly good for everything else I needed it for and spending money that I technically didn't need to.
The nub of it is that a lot of us have bought hardware just for the sake of gaining a few extra credits on DC projects that may or may not provide tangible results. A lot of people question the validity of distributed computing, but this is our hobby and one we are happy to throw money at, and if nvidia turns its back on this side of the market - as small a niche as it may be when compared to gaming - then many DC users will simply buy an ATI card and switch to a different DC project. Bad for CUDA-biased projects, bad for nvidia.