Sharp Aquos LC-32GP1U
There's a huge thread on this over at HardForum - there are a few different models in the range, but it boils down to two products lines as far as I can tell:
Aquos LC-32GP1U (32" 'Gamer')
Aquos LC-37GP1U (37" 'Gamer')
Aquos LC-32D62U (32" 'Standard')
Aquos LC-37D62U (37" 'Standard')
The difference between the sets seems, from what they're saying on the thread, to be something called vyper drive technology (designed to reduce lag on inputs i think?) and the fact that the gamer screens have DVI connections as well.
The sets certainly seems to be going down well, and I'd be very interested to see if they were coming to these shores.
I was heading toward the Benq 24", but for what I want, the new sets look just plain better (especially with the continued 1:1 mapping problems over HDMI on the Benq).
Edit: sharp's new US brochure features the new screens now - page 11 for the standard versions, page 16 for the 'Gamer' editions
http://www.sharpusa.com/files/tel_dow_AQUOS_Full_Line_0107.pdf