simple car sticker design - what do people think?

[unwashed potato!]

what do people think of the below design? i'm not entirely happy with it, but it's ticked the boxes i wanted which was low cost (£140), and extremely simple.

any quick changes anyone can suggest that might improve the look?

Spoiler

 

[Cern]

The two door elements are rather detached from each other, so the eye doesn't immediately make the connection. It's probably too late to move them closer together, but perhaps something could be added that sits between / links between the two. Either some extra linework spanning both doors, or maybe some kind of symbol left of the main logo lettering. A symbol might also help provide a visual clue to what the business is about because currently the design doesn't exactly scream "cleaning services".

 

[unwashed potato!]

you can't really move them close together due to the handles of the car, perhaps a tiny bit but nothing substantial to make a difference.

 

[v0n]

Layout is good, logo is good, the oneliners I would rejig a little though:

"End of Tenancy Cleans" - although "cleans" is correctly used as a noun, it's grammatically over engineered - it becomes of those "read me three times" things whereas you are targeting single glances at traffic lights - plus we already know it's "Cleaning" - so the slogan should be something like "Professional End Of Tenancy Services".

"Dip-Tank Oven Cleaning" - same as above - it's so niche it's almost a sketch - "mummy what's a Dip-Tank Oven?", "I knew Dip-Tank from Bangkok once, she never showed me her oven, though" - that sort of thing. Couldn't it be something along the lines of "Specialist Oven Facilities (Dip Tank, Non Caustic etc)".

Steam Treatments for Carpets and Upholstery

 

[AHarvey]

It should be on works vans if I'm honest, looks a little pants on a car. I certainly wouldn't think professional business with it stuck on the side of a dirty fiesta! More like a mum doing some work while the kids are in school.

Your blue lines aren't evenly spaced which is annoying.

I read from left to right so it says "and more...", "cleaning etc"

There are no contact details either, except the small and not very noticable .co.uk at the end of the name.

 

[unwashed potato!]

although i half agree about your comments with cars over vans, at the end of the day we have small car as a works vehicle. i could just leave it blank, put just a logo at least to show we are the company who we say we are when we turn up to customers properties, or put a logo and perhaps a few of the things we do for £15 more. i think given the circumstances it's never going to be this amazing beautiful vehicle design, but it's better than nothing.

i'll see where i could add a phone number as well as reword the one liners

 

[AHarvey]

In that case, have you considered tinting the rear windows completely and having what you do on there? and then the website, phone number and logo on the side panels? you'd basically turn it into a small mini van if you did this.


EDIT: As you've not got a lot of room to play with, and the bump strips are pain you need to get your message across:



I'd even the tempted to remove the individual cleaning types and replace it with a simple, large font that says "Domestic and Commercial Cleaning".

Now, what are you planning with the rear? Afterall, when you're driving around people are probably more likely to spend time behind you in traffic than anything else, thinking about all the rubbish they've got to deal with when they get home or to work...

Throw on a QR code that can be scanned, maybe a Facebook logo too.

I'd even be tempted to completely wrap the car in a white viny that's printed to advertise the company, cover the rear window with a photo of a person next to the logo, people trust companies with people in the advertising stuff.

 

[unwashed potato!]

i appreciate the time spent doing that example but in all honesty there's a lot of suggestions there that really go against everything i was tying to achieve.

-a wrap is not low cost unfortunately as much as i'd like to have one.
-the huge writing to me is just too large, i prefer subtle and simple in this case.
-the message i'm trying to achieve is telling the customer who we are when we arrive. they can see with this when a blue car pulls up that it's us.
- QR code never will be used ever by anyone i am sure.
- all the suggestions together would be information overload imo.
- we don't do either domestic or commercial cleaning, or at least not what people would expect domestic cleaning to be.

 

[acharris]

I like the simple design, especially on a car. If you came into the printers where I work for sign writing I would have suggested the following design:

Mayer Cleaning.co.uk kept the roughly the same size as you got, but would have had the Mayer on the back door and Cleaning.co.uk on the front door.

Two of your one-liners under the back door strip and the other two under the front door strip for ease of readability and getting your message across.

 

[Minstadave]

You be hard pushed to notice the .co.uk at a glance. I'd agree a phone number would be much better.

 

[unwashed potato!]

i've added a phone number. i think it makes it look a bit messy now tbh but do agree it's needed. i don't want to .co.uk too noticeable as it will just get information over load.

latest version

 

[AHarvey]

-the huge writing to me is just too large, i prefer subtle and simple in this case.
-the message i'm trying to achieve is telling the customer who we are when we arrive. they can see with this when a blue car pulls up that it's us.

Ignoring everything else, because it's not what you wanted which is fine, i'm going to comment on these 2 parts.

Subtle and simple isn't going to get you noticed when you're driving around and if the entire point of this is telling the customer who you are when you arrive, why not scrap this idea and get a simple ID card made up, or company tshirts/jackets etc.

You can even send them an email of who will be arriving so they know in advance and it's an added layer of security, or tell them over the phone that they will have ID. This is what we do when we are confirming appointments and customers love it. Add in a phone call or text 15 minutes before you are due to arrive and it's really putting across excellent customer service.

Honestly, the overall design on that vehicle doesn't say professional company to me which I know from your previous posts is an import part of the company image, you've put a lot of thought and effort into it.

You've also got to consider, that if they've booked you already and you're turning up to an appointment with them, they don't need to know what services you offer. You could scrap them altogether from the design and just have a larger company name + phone number.

From what you've said I would probably look at keeping the font the same, removing the services offered and then splitting it over both doors as acharris says.

At the end of the day, it's your business and your vehicle, if you're happy with the design then go for it

How are you getting it added on? painted or a wrap of some sort? Magnetic options are a good idea as they can be removed as an when.

Is it going to effect your insurance? I know you'll need business anyway but does putting the signs on effect it? It's something I've considered for mine but never really looked into.