Yesterday one of my bosses got a call from BT regarding advertising for my place of work. Already we advertise in the Yellow Pages, Phonebook and Yell.com. A google search for the company name or practises in our area we appear quite near if not at the top. But in the surrounding areas we dont feature at all as we're not based there.
Now BT were offering a service where we could get a domain name linking us to our two nearest areas and as a result have more of an interest from potential clients. Now BT were offering this service for £300 initial set up charge with a monthly fee of £69. Advertising this way would work out slightly cheaper than our current methods but I see this as a rip off.
Would it not be better to buy a website name www.companyname.co.uk (seen for £6 for two years) along with a host (brief look and justhost.com can host for £1.95 per month (also seen that this place might not be the best just using as an example here) and use key words for google to pick up on to yield more results?
The site doesn't need to be vastly complicated (cos chances are I'd have to design it!) just really a introduction on the company, a contacts page and maybe a brief gallery.
In summary, will creating a website with keywords yield google search results useful to potential clients at a reduced cost in comparison to the offer which BT phoned up about.
Now BT were offering a service where we could get a domain name linking us to our two nearest areas and as a result have more of an interest from potential clients. Now BT were offering this service for £300 initial set up charge with a monthly fee of £69. Advertising this way would work out slightly cheaper than our current methods but I see this as a rip off.
Would it not be better to buy a website name www.companyname.co.uk (seen for £6 for two years) along with a host (brief look and justhost.com can host for £1.95 per month (also seen that this place might not be the best just using as an example here) and use key words for google to pick up on to yield more results?
The site doesn't need to be vastly complicated (cos chances are I'd have to design it!) just really a introduction on the company, a contacts page and maybe a brief gallery.
In summary, will creating a website with keywords yield google search results useful to potential clients at a reduced cost in comparison to the offer which BT phoned up about.
Might have to practice on my own website first then put forward the proposal to the office. 
I have a feeling a 'simple' website is going to be more difficult than first thought