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You are missing the point entirely.An excellent product with excellent software. That just works, is super simple and easy to set up, adapt and use.
That’s what people want. No one wants a super complicated system just to save a couple £ and constantly having your parents phone until they eventually say ‘get rid of it’.
Why on earth once you’ve got it all set up and running in say 1 room, would you move to a different system? Being locked in to one light blub system that works flawlessly isn’t even an issue.
He said they are the best bulbs which they are not. I mentioned how easy they are and how a lot people want that and have no dispute with that point.
Some other systems are super complicated,as you put it, others are not complicated at all and just as good with better bulbs.
As to your last line that is my point. You should not have to be tied into a closed system at all. Things like Zigbee are invented so you can use which ever products
you please and they all work happily together. They don't because greedy manufactures want to tie you in to their products.
Hue can work with things like home assistant if your technically inclined but even then you don't get the full range of things the app can do so they are deliberately
limiting you. I have also heard they are planning to make it not work with these other systems in the latest firmware's.