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Aren't US prices always minus sales tax so you need to add about 6% on to everything you buy?
I fully expected the price of the FE to be north of £600, as did many unfortunately. Just wait though, the proverbial poo poo is REALLY going to hit the fan when the AIB cards come in at the same price and more. The smattering of cards below that will be crappy blowers from lesser brands that are inferior to the FE in every way, but that most AIB's (the likes of Gigabyte, MSI, Asus etc) won't even want to put their name to. They will be releasing faster, cooler, quieter and better OC'ing cards and charging the moon, because Nvidia have allowed them to do this by setting the base price of the FE so high. The $599 1080 is a dream, or at least the 1080 we'd all want anyway. I am sure there will be a couple of models available at that price, just so Nvidia don't get sued for not following through on their price promise, but ultimately we've all been well and truly duped by the $599 price! It's all been a very carefully crafted game of smoke and mirrors.
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So the 1070 FE is going to be about £400 - £450.
You have to be realistic about capitalism. Anyone who is spending over £200, let alone £500, on just a graphics card (you can buy whole laptops for that, after all) is not someone who's desperate for money... and if they are, they're daft, so logic obviously doesn't apply.
These are luxury, premium and completely unnecessary products, and bleeding edge economics apply... you charge as much as you can for as long as you can, then you drop prices a bit and try the same again. Rinse and repeat.
The $ to £ thing crops up routinely but isn't relevant because we have civilisation in the UK and an expensive healthcare system and social services network to support.
isnt there some stats out which shows only 3% of all gpu sold are over £350?
Chances are those 3% will buy the £500+ cards no matter what the price is.
If the 1050,1060 and 1070 see similar 50% price hikes, nV will kill their sales.
But greedy corporations (and CEOs) can also lose the plot, and lose their grip on reality/logic. Maybe JHH thinks he can charge what he likes, and that all will prostrate themselves at his altar.
But if the 1070, 1060 and 1050 aren't targetting the same price brackets as before, he's lost the plot.
where does this leave the 1070 ?