He states each one can disipate 15w of heat. He states that a heatpipe distributes heat evenly and you can daisy chain the chips together. He states it would allow higher tdp chipsets in laptops. What more do you need?What are you trying to say.
Laptops are currently cooled by fans especially gaming laptops. The number of fans has no bearing on their cooling capacity. A 250W gaming laptop will have maybe 2 fans, considerably larger and more powerful than the midget one demonstrated.
No part of the advertising or the guy promoting his company says the chips have better cooling performance than fans.
He IS promoting it on having less noise and higher pressure (which in certain circumstances could lead to an advantage)
Also, to say the number of fans has no bearing on cooling capacity isn't strictly true is it? If they're insufficient it will. The fact those laptop fans run at full chat and it's still hot as **** suggests as much