Obesity is a leading cause of premature death. Trying to normalise it through tacky advertising campaigns sums up today's politically-correct society perfectly, let's promote obesity as a lifestyle choice instead of making people see the hard truth they're fat, and are cutting their life short and costing our NHS unnecessarily, but you get to wear a camo print ex-army tent so that's ok.
The charming ladies from the ad-campaign. Notice how the whole thing is done in a defiant tone like they're somehow challenging a noble cause, let's all be fat and unhealthy together because we're women and nobody is going to tell us what to do, least of all men, ad nauseam.
The whole thing reeks of denial, they refer to themselves as "plus size", yes let's use a soft innocuous sounding term for morbid obesity, which they blatantly are when you see one of the few body-shots, which is interesting in itself because the video comprises mostly head-shots, again trying to mislead and disguise the whole issue, obviously if you have a pretty face you are healthy as can be.
Classic quote from the video "wear what you want, style doesn't have a size", should be translated to "eat what you want, self-discipline doesn't matter".
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