I've just bought myself a 4K Samsung TV (UE40JU6400) and will be doubling it up to act as my Windows monitor as well. I'd like to buy a GeForce 970 to get my resolution up to 4K and do a bit of gaming. Can someone please spec me a GPU with 0dB fan mode as I will be using it primarily in the living room and 0dB fan would be fantastic and will definitely get the Mrs to stop nagging about the noise! 
I've seen this card already, but just wondered if there were any other suitable (or cheaper!) alternatives.

I've seen this card already, but just wondered if there were any other suitable (or cheaper!) alternatives.