Laphroaig is quite a step up from the likes of Jura or Highland Park on the peaty/smoky front. Personally, I love it and, at just over £30 for a bottle of Quarter Cask, I think it's the best whisky you can buy for that sort of money by a long way. It isn't to everyone's taste however due to the intensity of the smoke/peat. If you want to play it safe, have a look on the
Whisky Exchange website and search using the 'under £30' filter - there are a lot of very good whiskies for the money. Here's a few picks I've made from a quick perusal:
An Cnoc 12 Year Old
Ben Nevis 10 Year Old (my parents' favourite)
Glen Garioch Founders Reserve
Auchentoshan 12 Year Old (very nice Lowland malt)
Tobermory 10 Year Old
Aberlour 12 Year Old / Double Cask Matured
Knockando 1997 / 12 Year Old
Benriach 12 Year Old
Old Pulteney 12 Year Old
Balvenie 12 Year Old DoubleWood
Glenrothes Select Reserve
Singleton of Dufftown 12 Year Old
And a few at just over £30:
Cardhu 12 Year Old / Single Malt
Bruichladdich Rocks
Royal Lochnagar 12 Year Old
Tomintoul 16 Year Old
Caol Ila 12 Year Old (A bit more pungent than Jura but not as lively as Laphroaig - a good introduction to Islay malts and one of my personal favourites in this price range)