I actually work in electrical retail if it's any help, few tips:
Plasma > LCD, longer life expectancy of 100,000 hours rather than 60,000 of LCD's. More robust, with a glass screen. They also produce a better picture, with LCD being heavily backlit, the colours tend not to be as defined, whereas on a plasma, the colours can be very defined.
Also unless you want to pay an awful lot for a Pioneer, go for Panasonic, can't stress how good their TV's are.
EDIT: just realised you want a 32 inch, in which case go for an LCD, you'll struggle to find a 32 inch plasma, although LG have just released one. The Panasonic TX-32LXD85 or TX-32LXD80 are both good choices, only need HD ready and not full HD because you won't see the complete benefits at that size of TV. The LXD85 has 100Hz, which could be beneficial, as it is a quicker refresh rate, so if you watch a lot of sport/movies, this would be the better choice.
Just some advice, obviously you don't have to listen, but thats what I'm going for in a few weeks time, if you or anyone else has any question, just add my msn, be happy to chat about it
