Spec Me The Car In The Giff Gaff Ad

Rroff said:
A more extreme example https://www.youtube.com/watch?v=lJhn1OPO3Ig I've seen a few ads shot with a more "ghetto" variation of that kind of setup.
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Surely that’s a hugely expensive solution instead of using a car which is worth not very much?

It’s not a very desirable car, even in the UK - I’m sure no one said we just have a Chevy Caprice and it must be a right hooker. They presumably said we need a big American car and the caprice was the first one they came across, rare or not. I very much doubt they went to all that expense to CGI one in. I know you’re not saying they did, but it would be madness.
 
PardonTheWait said:
Surely that’s a hugely expensive solution instead of using a car which is worth not very much?

It’s not a very desirable car, even in the UK - I’m sure no one said we just have a Chevy Caprice and it must be a right hooker. They presumably said we need a big American car and the caprice was the first one they came across, rare or not. I very much doubt they went to all that expense to CGI one in. I know you’re not saying they did, but it would be madness.
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Not saying they all do it - but to various degrees what you see in the final ad might be nothing like when it was shot. I've seen a couple of ads shot where they used an old stripped out Ford Focus for instance with most of the panels and windows, etc. removed and a shell CGI'd on after.

Depending on the complexities of the ad it isn't necessarily that expensive - there are even highly detailed royalty free 3D models out there for a range of cars depending on what you need.

Obviously if you are just using an old banger it is probably cheaper and easier just to use the actual car - but even then some stuff might be edited like someone mentioned above even if it is just flipping the image to turn a left hand drive car into what appears to be right hand, etc.
 
Wiki says the Caprice name was used on a Holden model from 1999 -2006 built in Australia and a RHD.

However the car in the ad is clearly a post 1977 model when GM "downsized" the Caprice's length from 222 inches to 212 inches [ still bloody huge ]
and they never made a RHD export model.

So, it looks like a conversion job or, as mentioned, a digital image reversal or CGI.
 
Rroff said:
Not saying they all do it - but to various degrees what you see in the final ad might be nothing like when it was shot. I've seen a couple of ads shot where they used an old stripped out Ford Focus for instance with most of the panels and windows, etc. removed and a shell CGI'd on after.

Depending on the complexities of the ad it isn't necessarily that expensive - there are even highly detailed royalty free 3D models out there for a range of cars depending on what you need.

Obviously if you are just using an old banger it is probably cheaper and easier just to use the actual car - but even then some stuff might be edited like someone mentioned above even if it is just flipping the image to turn a left hand drive car into what appears to be right hand, etc.
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Reminds me of the second season of the Walking Dead when they lost all their budget. There was a scene in particular where they were on an abandoned highway chock full of abandoned cars, and it was painfully obvious that 3/4 of them were CGI - you could see them moving slightly in relation to the background! This was only a few years ago and the stuff they can do now even on advert budgets is so much better.

I still reckon they wouldn't bother for Chevy Caprice though :D
 
so why didn't they use a more common UK 80's car eg cortina. a peoples car ? which would be a better match for Giff-Gaff peoples service, rather than an esoteric car
the poem was rather style over substance.
... seemed plagiarism of the guiness surfer/horses adds with their poems ... but ok, they had a bigger budget
 
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