As someone else said the only person I have seen arguing about how it 'cheapens an IP' was that moron from Origin. Who if I heard correctly also launched a sale of their own?
Giant bombcast had a bit on the Steam sales and had some developers (not directly but quotes) saying due to the sales the HUUGE spikes in the people buying the games and the advertising they got from it. Even games that had been around a while, Dear Esther is a good example.
Giant bombcast had a bit on the Steam sales and had some developers (not directly but quotes) saying due to the sales the HUUGE spikes in the people buying the games and the advertising they got from it. Even games that had been around a while, Dear Esther is a good example.