LED for home use will make for most efficient bulb
LED for home use will make for most efficient bulb
http://www.suntimes.com/business/222395,CST-FIN-led22.article
Lighting the way
LED for home use will make for most efficient bulb
January 22, 2007
BY HOWARD WOLINSKY Business Reporter
Light bulbs went off in inventor Carl Scianna's head when his cousin Anthony, an Illinois State trooper, died in the early 1990s because his safety vest wasn't visible to a motorist.
Carl Scianna, who had developed phone gear for GTE and Motorola and a popular bicycle safety helmet, set out to build a better safety vest -- one lit with a digital LED (light emitting diode) bulb visible at a mile's distance. And he and his company, Naperville-based PolyBrite International, did just that -- and then LED collars for dogs, armbands for joggers, batons for the military to land aircraft and batons for police to direct traffic.
These items have sold in the millions of units.
But Scianna, who trained as a chemical engineer at DePaul University, said, "I always had my eye on the bigger picture."
» Click to enlarge image
Carl Scianna is the President & CEO of LED based lightbulbs.
(Rich Hein/Sun-Times)
That bigger picture soon will be clearer: PolyBrite plans to begin shipping white LED bulbs to light up homes, offices, street lamps, theaters, hotels, you name it. Scianna said the LED bulbs are far more energy efficient than traditional incandescent bulbs and even beat the compact fluorescent bulbs now being touted by Commonwealth Edison.
Scianna, 54, said PolyBrite has developed the first screw-in, white-light bulbs in the typical sizes used in the home, such as the equivalent to 65- and 75-watt bulbs, each using 90 percent less energy than traditional lighting. He said PolyBrite will ship the bulbs in the next 60 days for the office market, and for the home market within the next year.
LED lighting was invented 40 years ago at General Electric by Nick Holonyak, now a University of Illinois engineering professor. The cool bulbs convert electricity to light, in contrast with the traditional incandescent bulbs that create light by burning a filament.
Ron Smith, president of Curtis Stout, a lighting manufacturer's agency based in Little Rock, Ark., which represents PolyBrite, said major lighting manufacturers for years have made color LED bulbs aimed at retail displays, but none up to now were able to make white bulbs aimed at a mass mainstream market.
"The Holy Grail has been white bulb," Smith said.
PolyBrite has spent the past 10 years working on the bulbs using a $100 million investment from friends and family, including Jack Goeken, who started MCI, which emerged as a long-distance phone carrier that helped break the AT&T monopoly. Goeken has partnered with Scianna for more than 20 years, and PolyBrite is a subsidiary of the Goeken Group.
Scianna, who has three patents and 30 more in the pipeline on the LED technology, said PolyBrite had a breakthrough two years ago in developing technology to manage heat generated by LED bulbs to produce white light.
It used nanotechnology to build a bulb lens from nano-sized silicon that lets through 40 percent more light than is possible with other materials, creating a bright white bulb. Carbon nanotechnology in the base of the bulbs made efficient heat management possible, Scianna said.
Commonwealth Edison, which has been feeling the heat for its 24 percent rate increase that took effect Jan. 1, has been pushing the fluorescent bulbs.
Timothy Melloch, Edison's manager of energy efficiency services, said, "Compact fluorescent bulbs are available and work. We are excited about LED technology, but it hasn't yet penetrated the market."
He said Edison won't promote LED unless the bulbs are accepted by the U.S. government's Energy Star program, which labels the energy efficiency of products. Scianna said PolyBrite is in the process of applying for the rating.
Scianna and Goeken are working on a solar-powered lantern using LED lighting aimed at people in underdeveloped countries who live off the electrical grid.
Scianna said, "This isn't just about making money. We want to help the environment and also the 2 billion people who don't have electricity.
Veteran entrepreneur Goeken said, "MCI changed telecom. Now PolyBrite will change the lighting industry."
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Goeken, friends pool $600 to start MCI, David vs. Goliath battle
John D. "Jack" Goeken, 76, a major backer of PolyBrite International, the LED bulb maker, has come a long way since he ran a two-way mobile radio repair business in the back of a friend's vacuum cleaner store in downtown Joliet while in he was high school in the 1940s.
The high school graduate and son of a Lutheran minister learned about microwave electronics in the U.S. Army Signal Corps. He started an aircraft radio repair business after he left the Army.
Goeken came up with the idea of using microwaves for two-way communications for truckers driving between Chicago and St. Louis on U.S. Route 66. He and a couple friends pooled $600 to start Microwave Communications Inc., known as MCI, to start the service. It would become a multibillion-dollar business.
AT&T, then the world's largest company, seeing that MCI could move into long-distance phone service, tried to stop Goeken to protect its monopoly. A legal battle ensued, and MCI won, leading to AT&T's first competition in long-distance service.
Goeken treasures the editorial cartoons from the late 1960s now hanging on his office wall depicting his David vs. Goliath battle. "If AT&T hadn't opposed us, I don't think we ever would have succeeded the way that we did," he said.
In the 1970s, Goeken left MCI and founded the FTD Mercury Network, an electronic network over which florists processed orders. "At the time, this was the biggest data network in the world -- and that was before PCs," said Sandra Goeken Miles, Goeken's daughter and president of the Goeken Group. (The group is a 60-employee holding company based in Naperville that runs PolyBrite lighting company and also Global MED-NET International, emergency medical data storage business.) In 1977, Jack Goeken started Airfone Corp., a pioneering air-to-ground phone service. Through this, he met Carl Scianna, an inventor and phone manufacturer, who designed tough keypads and switches for the air services' phones.
"These switches had to stand up to Coke spills and whatever other damage that could result on board an aircraft," Miles said.
Goeken sold Airfone to GTE in 1986, and then in 1989 launched In-Flight Phone Corp., a rival with improved digital technology with games, stock quotes, news headlines and e-mail, all of which predated such features on cell phones. MCI purchased In-Flight Phone.
Business Week named Goeken "the best entrepreneur" in 1991, referring to him as "the phone world's most prolific inventor."
Scianna, president of PolyBrite, said, "I have a lot of respect for Jack. He's a true visionary. It's not just about making money. It's always about helping people."
--Howard Wolinsky
A key strategy behind Naperville-based PolyBrite's LED light bulbs will be its guarantee -- under all weather conditions -- that its white lights will last 50,000 hours compared with 1,000 hours with incandescent bulbs and 8,000 hours for most fluorescent bulbs.
Inventor Carl Scianna estimates a PolyBrite 60-watt equivalent bulb will sell for $12 to $15, but expects the price to drop once mass marketers start selling large volumes. This compares with $2 or less for an incandescent bulb to $2 to $7 for compact fluorescent bulbs.
The bulbs can pay for themselves in energy savings in about 16 months.
Also bolstering PolyBrite's LED bulbs: they are "green," or environmentally friendly, products, while compact fluorescent bulbs contain mercury and other environmental hazards.
--Howard Wolinsky
50,000 HOURS OF LIGHT, GUARANTEED