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- 24 Feb 2004
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http://news.bbc.co.uk/1/hi/business/5396488.stm
Would you buy these? They likely won't actually be made by Tesco, of course - they'll probably just lisence existing software packages (some of which many of us may already be using) and rebrand them, but, even so, why would anyone buy a Tesco-branded AV when you can get extremely good AV software as freeware for home users? Obviously there's a large number of people who aren't computer-savvy and wouldn't know where to get Avast or AVG or any of the others, but would they be a big enough market to make this worth Tesco's while? Or are they aiming for small businesses, who can't use freeware as most of them are for home or educational use only, but don't want to splash out on expensive software packages?
Would you buy these? They likely won't actually be made by Tesco, of course - they'll probably just lisence existing software packages (some of which many of us may already be using) and rebrand them, but, even so, why would anyone buy a Tesco-branded AV when you can get extremely good AV software as freeware for home users? Obviously there's a large number of people who aren't computer-savvy and wouldn't know where to get Avast or AVG or any of the others, but would they be a big enough market to make this worth Tesco's while? Or are they aiming for small businesses, who can't use freeware as most of them are for home or educational use only, but don't want to splash out on expensive software packages?
) and forget that in terms of market size we are a small population though we still judge things by our own set of criteria. Tesco no doubt are aiming at the less technologically aware consumer (such as they do with their voip range) and in that respect they are in no way disadvantaged as some might think compared with the more established brand names.