I think thats the most ever competitors listed in one post above! /\
I dont think the OP was talking about buying the Blu-rays. He is renting them from Lovefilm, not buying from them.
If you are a member of Lovefilm rental then here's a tip for you. If you buy from them and rent, on a purchase over £10 you can earn what is called a Film Extra. That is no matter what rental plan you are on, you earn an extra rental but the price I menton hardly justifies an extra rental does it.
As for the competitors - well since OCUK don't rent movies they are hardly against the forum regulation rules. And on another note it points out that some of us do our research other than bellowing out a flame war over who is better. I just point out the facts as I see them.
Since the OP is interested in renting and has seen what the waters are so-to-speak let him make up his own mind if it is relevant to him. I don't quite know how they work it but Lovefilm are supposed to give you a film extra for every £10 you spend on films from them at any single purchase.
You mentioned various video game retailers too. Ocuk sell Xbox 360 etc, so they are competitors. Also one competitr you mentioned sells hardware like graphic cards, so they are a major competitor. A competitor can be any company that sells products that ocuk sell, read the FAQ.
Not in the context I was writing in. The retailers took the Tax haven aproach to compete with Play.com. Play sell TV's Computer, equipment and various other items but I did not mention those in the context of the post. Everyone is in competition against each other these days on some sort of level. I do not wish to bring OCUK into this Post because they have a hard time of it as it is in the current climate. I don't wish to mention video Games in the context of the post because we are discussing Blu-Ray Rental. But if you rent and sell the same product you should at least be competitive.
I have nothing against Lovefilm as long as they do the thing they are trusted to do and that is rent movies. Usually the worst thing I get from Lovefilm is the 2 disc editions where the extras are on the second disc. I sometimes recieve the movie and about a month later I get the extras disc. I rate my films and sometimes review them so I have adopted the point of not rating a movie until I have recieved and seen all the dvd's now. After all it is no good going back through your old rental list to see what you thought of a certain title if you haven't seen all the DVD's now is it. A bit like forming an opinion of Lost or 24 based on one episode isn't it.