Ooh yes - this one really gets on my nerves, and the worrying thing is it's a cliché without end; as soon as "110%" becomes the de facto number, someone else will just start using a higher one.
And it's not as if it can be pre-emptively terminated with "infinity percent", as some wag - the sensible money's on 'struggling Premiership football manager' - will just start using "infinity-plus-one percent".
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