Holy crap balls, this dropped after the Super bowl......
http://deadline.com/2018/02/cloverf...trailer-netflix-streaming-release-1202276386/
Cannot wait until tonight.
We already told you that Paramount/Bad Robot’s Cloverfield sequel was getting acquired by Netflix, and that a Super Bowl spot is expected to air during the Big Game, however, we’re now hearing that the J.J. Abrams produced movie will be available to stream immediately following the end of the Big Game. A TV spot for the film is scheduled to drop around the end of the first quarter and inform fans about the pic’s availability tonight.
This is a groundbreaking, unprecedented move by a studio in its use of P&A: Netflix is literally promoting a movie before TV’s biggest audience of the year (last year’s Super Bowl drew an average of 111.3M) and then promptly releasing it after the game. Today will be the first time we’ve seen any footage or images from the movie.
No other streaming service has ever pulled off this type of stunt, nor released a movie with such immediacy. Millennial audiences love surprises and this type of marketing maneuver is right up their alley. For many months the film went by the title God Particle.
http://deadline.com/2018/02/cloverf...trailer-netflix-streaming-release-1202276386/
This unique distribution plan for the next Cloverfield completely jibes with the brand’s spirit for surprise. Cloverfield pics are traditionally shrouded in secrecy with non-traditional marketing campaigns. This Cloverfield sequel cost around an estimated $45M, and we hear that the Netflix deal makes the film immediately profitable.
Cannot wait until tonight.