The end of the battle between AMD and Nvidia won’t be great for PC gamers

[Dave2150]

Looking at the facts, with NVIDIA's market share approaching 80%, I don't believe AMD can ever hope to recover from this deficit.

I believe AMD will stop competing with NVIDIA within the next year or two, and will probably only produce APU, SoC custom designs (consoles) etc. Maybe they'll stay in the budget market, as in <£100.

This will leave us with NVIDIA being the only choice of GPU for us gamers.

Tbh - this is what certain posters here have wanted for years. Now they will get what they want, one vendor with a monopoly, that will most likely price every new GPU that increases performance 10% over the previous gen, for an extortionate cost.

It will pretty much kill 99% of the GPU discussions on forums like this one, since it will be pretty boring with everyone running the same hardware.

I'm not quite sure what certain posters here will do with their spare time, when they can't spend hours posting each night to support/defend NVIDIA and bash on AMD, though it will be amusing to watch.

 

[D.P.]

For future ref m8, it's Rose-tinted not Red

Except if you are an AMD fanboy

 

[whyscotty]

I'm not quite sure what certain posters here will do with their spare time, when they can't spend hours posting each night to support/defend NVIDIA and bash on AMD, though it will be amusing to watch.

So it's only a Nvidia owners who have a pop?

 

[HalfBakedJake]

I would take anything that Digital Trends published with a grain of salt. The articles you are reading are called 'high intensity' articles that are purposely written to be controversial and cause community disruptance. This in part builds a familiarity with the brand and increases popularity.

Digital Trends are constantly writing articles like this to cause controversy. They are the Daily Mail of the tech world.

 

[D.P.]

Looking at the facts, with NVIDIA's market share approaching 80%, I don't believe AMD can ever hope to recover from this deficit.

I believe AMD will stop competing with NVIDIA within the next year or two, and will probably only produce APU, SoC custom designs (consoles) etc. Maybe they'll stay in the budget market, as in <£100.

This will leave us with NVIDIA being the only choice of GPU for us gamers.

Tbh - this is what certain posters here have wanted for years. Now they will get what they want, one vendor with a monopoly, that will most likely price every new GPU that increases performance 10% over the previous gen, for an extortionate cost.

It will pretty much kill 99% of the GPU discussions on forums like this one, since it will be pretty boring with everyone running the same hardware.

I'm not quite sure what certain posters here will do with their spare time, when they can't spend hours posting each night to support/defend NVIDIA and bash on AMD, though it will be amusing to watch.

Sadly to me it seems inevitable, just like the CPUs. Not there yet but AMD really have to do a massive change around, not so much in hardware but in drivers, software, game support, customer relations, marketing, hardware efficiency.

 

[Boomstick777]

I would take anything that Digital Trends published with a grain of salt. The articles you are reading are called 'high intensity' articles that are purposely written to be controversial and cause community disruptance. This in part builds a familiarity with the brand and increases popularity.

Digital Trends are constantly writing articles like this to cause controversy. They are the Daily Mail of the tech world.

Makes a good talking point though, the article wasn't talking about specific hardware, but rather despite AMD being competitive (Through price drops) they are unable to capture market share and gain profitably. While Nvidia are getting record profit in the same market.

This seems to have gone over the heads of a few here though, who think any article with AMD and Nvidia is a fanboy war thread and one must choose battle sides

Oh well, I hope AMD bounce back with 3XX series and Zen/K12. Would love to see a really competitive AMD again.

 

[D.P.]

I would take anything that Digital Trends published with a grain of salt. The articles you are reading are called 'high intensity' articles that are purposely written to be controversial and cause community disruptance. This in part builds a familiarity with the brand and increases popularity.

Digital Trends are constantly writing articles like this to cause controversy. They are the Daily Mail of the tech world.

The article doesn't really state anything that isn't a fact though - Nvidia have seen a massive growth in market share at the expense of AMD. There is no debating that. It is a fact that AMD are now in a difficult place with a much smaller market share that will be very hard to claw back, however god their next release is.
Everything else is just news speak, of course if the current trends continue then AMd may be out of the picture and everyone sufferers. We are a long way from that.

 

[D.P.]

Makes a good talking point though, the article wasn't talking about specific hardware, but rather despite AMD being competitive (Through price drops) they are unable to capture market share and gain profitably. While Nvidia are getting record profit in the same market.

This seems to have gone over the heads of a few here though, who think any article with AMD and Nvidia is a fanboy war thread and one must choose battle sides

Oh well, I hope AMD bounce back with 3XX series and Zen/K12. Would love to see a really competitive AMD again.

Agreed, it just seems to go over their heads. Some of the AMD fans just seem to close their eyes and shove fingers in their ears.

the article isn't stating anything controversial or factless rumours - it is just pointing out a dramatic change in market share. It has a very simple message, Nvidia are making loads of money and have had their most successful GPU launch to date - AMD are loosing money. that is a trend for AMD that needs to change ASAP.

 

[HalfBakedJake]

The article doesn't really state anything that isn't a fact though - Nvidia have seen a massive growth in market share at the expense of AMD. There is no debating that. It is a fact that AMD are now in a difficult place with a much smaller market share that will be very hard to claw back, however god their next release is.
Everything else is just news speak, of course if the current trends continue then AMd may be out of the picture and everyone sufferers. We are a long way from that.

Sorry I didn't mean to dispute the truth's of the article. NVIDIA do have a larger market share at the moment that it quite true. Its just the way the article has written is more lop sided and aimed at making the reader think "Goodbye AMD" when really its not the case at all. The title as well "The end of the battle" is written in a high intensity style.

It's like all those "The PC is dead" articles you see. All of them written on a PC/Mac by people who have been told to write it from a controversial point of view. It's a journalists version of "Selling Out".

Plus the fact that 70% of all the Digital Trends articles read as sponsorship articles (Like the Focus RS one on the homepage right now) this isn't a website of fact its a Money Making Machine.

 

[Aretak]

The article doesn't really state anything that isn't a fact though - Nvidia have seen a massive growth in market share at the expense of AMD. There is no debating that.

But that can just be written off as a result of AMD not having released a real major new line of cards for a long time now. Everybody knows the 300 series is coming and will be bringing something genuinely new to the table. The time for looking at AMD's market share and whether they can win people back or not will come once those are on shelves. There's just no point speculating about it before then, and you don't need to be an AMD fanboy to find the constant stream of DOOOOOOOOOOMED articles about them tiresome. Let's wait and see what actually happens.

 

[D.P.]

Sorry I didn't mean to dispute the truth's of the article. NVIDIA do have a larger market share at the moment that it quite true. Its just the way the article has written is more lop sided and aimed at making the reader think "Goodbye AMD" when really its not the case at all. The title as well "The end of the battle" is written in a high intensity style.

It's like all those "The PC is dead" articles you see. All of them written on a PC/Mac by people who have been told to write it from a controversial point of view. It's a journalists version of "Selling Out".

Plus the fact that 70% of all the Digital Trends articles read as sponsorship articles (Like the Focus RS one on the homepage right now) this isn't a website of fact its a Money Making Machine.

I get what you mean, I just put on special glasses when reading things in the news and try to pick out the actual facts and turn down the volume on the sensationalism.

 

[David Bisset]

They have lost a lot of market share and given their cards during this period were competitive this is worrying for them. Of course, they have only just fallen behind nVidia in total graphics share with both trailing Intel by a large margin - discrete graphics being not very common. This is at least in part due to their CPU troubles hindering their APUs, but this is likely to be true for quite some time. The 300 series getting released will be interesting, but given they already had performance competitive or even superior cards for most of the volume price range but not the 'gamer' image I'm not sure it'll fix the market troubles.

 

[KillBoY_UK]

+1

As nice as the Titan X is, it is also a dead end and obsolete.

When the 390X arrives even if it does not beat a Titan X, it is still the first of a new wave of cards using HBM.

It will probably take NVidia until next year to catch up and start releasing cards with HBM.

Nvidia are skipping HBH1 though, so while they will be late to the HBM part (yet to be seen how much this will help AMD chips) They will likely be first with HBM2 with pascal next year (early I hope).

 

[Orangey]

It's not a good talking point, it's more mindless drivel clickbait spewing the same crap we've done to death in umpteen threads every week for however many months.

Someone even pointed out scientifically how worthless it is yet people still insist on rolling in with their 2p of parroted talking points trying to sound smart. STOP.

/rant

 

[lordfletch]

AMD need investment, thats the bottom line.now even although someone is prepared to invest, would they still target amds present desktop graphics market ?

 

[Kirby Wurm]

Looking at the facts, with NVIDIA's market share approaching 80%, I don't believe AMD can ever hope to recover from this deficit.

I believe AMD will stop competing with NVIDIA within the next year or two, and will probably only produce APU, SoC custom designs (consoles) etc. Maybe they'll stay in the budget market, as in <£100.

This will leave us with NVIDIA being the only choice of GPU for us gamers.

Tbh - this is what certain posters here have wanted for years. Now they will get what they want, one vendor with a monopoly, that will most likely price every new GPU that increases performance 10% over the previous gen, for an extortionate cost.

It will pretty much kill 99% of the GPU discussions on forums like this one, since it will be pretty boring with everyone running the same hardware.

I'm not quite sure what certain posters here will do with their spare time, when they can't spend hours posting each night to support/defend NVIDIA and bash on AMD, though it will be amusing to watch.

I don't necessarily agree with your timeline but I do fear this may well be the case.

I will say that while AMD's latest gen has been competitive with Nvidia's performance-wise they have been behind in a number of other metrics, which while not disastrous, have been detrimental when compared to equally fast/faster competition without those same drawbacks.

 

[Stanners]

It's not a good talking point, it's more mindless drivel clickbait spewing the same crap we've done to death in umpteen threads every week for however many months.

Someone even pointed out scientifically how worthless it is yet people still insist on rolling in with their 2p of parroted talking points trying to sound smart. STOP.

/rant

Well said

 

[Gregster]

Even I am getting a little bored of the click bait sites and I love some gossip, true or not.

 

[Boomstick777]

Agreed, it just seems to go over their heads. Some of the AMD fans just seem to close their eyes and shove fingers in their ears.

the article isn't stating anything controversial or factless rumours - it is just pointing out a dramatic change in market share. It has a very simple message, Nvidia are making loads of money and have had their most successful GPU launch to date - AMD are loosing money. that is a trend for AMD that needs to change ASAP.

They have lost a lot of market share and given their cards during this period were competitive this is worrying for them. Of course, they have only just fallen behind nVidia in total graphics share with both trailing Intel by a large margin - discrete graphics being not very common. This is at least in part due to their CPU troubles hindering their APUs, but this is likely to be true for quite some time. The 300 series getting released will be interesting, but given they already had performance competitive or even superior cards for most of the volume price range but not the 'gamer' image I'm not sure it'll fix the market troubles.