Soldato
Its part of the flaw in the system, IMO, you invest in a company you expect a return, why else would you do it?
For that company to keep giving investors their return they have to keep growing how much money they generate, not just make money, but keep increasing how much of it they make.
They can do that by growing their customer base, eventually there is no where left to grow in to, then what? Well then you start cutting costs to increase your margins, you've cut to the bone, now what? You increase your margins by pushing prices up, at that point you might start to look a bit deranged in trying to justify that to your consumers, sound familiar?
All the while investors never stop wanting more.
^^ Capitalism 101 - and that growing is a minimum of 5% , the same as supermarkets profit margins