'The games' instead of 'The Olympics'

markweatherill · 27 Jun 2012 at 21:47

I've noticed a tendency for advertisers and organisations to avoid the word 'Olympics' and instead say 'The Games' or something when referring to the Olympic Games this year.
A local radio ad coyly referring to 'The games this year' and an email from McDonalds I just received talking about 'The London 2012 Games' and seemingly avoiding saying 'Olympics' as if it's copyright and they'd get in trouble for calling the Olympic Games by that name...

And I discovered that, well, that is about right.

LINK

I see this sub-forum is entitled 'London 2012'. Oh hell!

Weebull · 27 Jun 2012 at 22:36

God that's depressing. Every time I read about the corporate side of the Olympics I despair a little more.

Mal Cullen · 20 Jul 2012 at 16:44

Productions the size and scale of this don't come cheap and sadly need corporate money which makes this kind of thing happen with greater frequency. Try to ignore it as much as possible and just enjoy the greatest sporting event in the world bar none.

PiKe · 20 Jul 2012 at 16:46

Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics, Olympics.

Problem OLYMPICS committee? Come at me bro.

Sad ********.

Lunatic Dreyfus · 20 Jul 2012 at 20:07

As much as I love it. The heavy handed draconian nature of the corporate side of The Olympics does sicken me.

HangTime · 20 Jul 2012 at 22:33

Cafe near here got in hot water last month for advertising an "Olympic breakfast", basically one step up from their "Big Breakfast" and "Monster Breakfast" I think. Get a life.

Maybe LOCOG will send their heavies round to sort them out.... oh, wait.