The Olympics stopped being of importance to sport a long time ago, it is like most other things nowadays, a big advertising campaign.
Hidden behind pointless patriotism, delusion, ignorance, stupidity, narcissism, gullibility...well almost all human inferiorities i suppose.
What it all does is make the games lose what made them important a century ago and again back in ancient times, though less so.
Which is why i simply could not give a damn about it, I would not be surprised if in the next 20 years or so, that a big scandal occurs in the Olympic selection committee or anything to do with it really.
Ironically any advantages for business will be ruined by the very connections from big business (aswell as their proxy connection to government's and innate corruption in both...) to the Olympics, so the argument is null, void and dead.