The pet food industry is a bad joke

My cat gets 2 pouches of Aldis wet cat food (identical to felix) and iams dry biscuits. Not the best for him but he was having poo problems before. Makes shopping easier as I just grab a 48 box while I'm doing the regular shop.
 
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Carny is a German cat food it is supposed to have real meat.

Our Ronnie loves raw sirloin steak -He only gets it when I trim my steak though.
We have tried him on most cat foods - You find one he loves so buy a box then he turns up his nose at it.

We throw more away than he eats - Even though we seal it when we throw remainder in bin we have found fly's love it going by maggots thats in there.

 
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And it's not even the just cheap stuff. After trialling another "premium" brand*, and clearing up puke from every room in the house, I have to vent some. *(£1 per 50g or so.)

Just about every brand of cat food inexplicably includes some vegetable or other non-meat ingredient. Vegetable oil. Ground nut oil. Palm oil. Sesame oil. Potato. Rice. Grains.

But buy the more expensive brands and you still get delights such as sweet potato, asparagus, green beans, tomatoes... you name it. Seaweed extract. Seaweed extract? Why not add some cookies and hot chocolate while you're at it... Some of this stuff I had to look up as I don't even know what it is. One of today's bonus ingredients was "slippery elm extract." What the actual cluck is that? Oh, it's some horse**** supplement some hipster types are taking now. Great.

Cats are bloomin' obligate carnivores. They want meat, and minerals, and that's it. What consumer is asking cat food brands to add non-digestible vegetable ingredients? What consumer is demanding this? "Oh yes, little Tibby is very partial to some asparagus and slippery elm extract. I'll buy this one for sure!" I doubt anyone is that dense (or do I?)

So perhaps it's just a cheap, filler ingredient to bulk out the product. But then why is this all the rage in expensive foodstuffs, too? Why are the "premium" brands throwing in non-meat foodstuffs that could be an allergen? You're already charging more than most human foods cost, why muck about adding vegetables you know cats can't even digest? Yes, not all cats will be allergic to this nonsense, but some will be. Why add potential allergens when all you really want is meat, meat and more meat?

I'm going to have to go raw, I think. I probably should have gone raw years ago. Lack of effort on my part. But damn, the pet food industry is soooo useless.

Yup. And I wouldn't mind, but in the recent price increases, the cheap muck has gone through the roof. 40%+ price increases. It costs me better than £30 a week to feed my cats now.
 
Never tried any of these 'premium' brands tbh and I'm not really sure if they are worth the extra cost? I give my cat 1 Whiskas or Felix wet food pouch (depends which one is on offer in Tesco) a day, along with Whiskas dried food and she's fine with it.

I have learnt that she's not a salmon fan, if the wet food has salmon in it, she won't touch it.

One of my friend only feeds his cat dry food, says it's apparently healthier than wet food... but I'm not sure.
 
Never tried any of these 'premium' brands tbh and I'm not really sure if they are worth the extra cost? I give my cat 1 Whiskas or Felix wet food pouch (depends which one is on offer in Tesco) a day, along with Whiskas dried food and she's fine with it.

I have learnt that she's not a salmon fan, if the wet food has salmon in it, she won't touch it.

One of my friend only feeds his cat dry food, says it's apparently healthier than wet food... but I'm not sure.
Its healthier for teeth I guess but wet food will always be more nutrient dense (when comparing cheap food that is) and makes sure they get moisture.
 
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Our 2 have Royal Canin dry biscuits (vet’s recommendation) for breakfast and dinner but lunch is some John West tuna. We’ve tried cooking fish for them (I know, I know) but they won’t touch it. It’s got to be line caught tuna in mineral water :D

Does eating tuna every day not come with a risk of mercury poisoning? I know the NHS advises you to limit tuna consumption if you're pregnant/trying to get pregnant and there have been cases of people that eat sushi every day eventually becoming ill (e.g. Jeremy Piven). I'd have thought given their relative size cats are more at risk of that.
 
My dogs on wainwright's... Pets at home in house brand.
A mixture of wet and dry.

I guess it's more of a mid range food rather than high end but we tried some posher ones when he was a pup and that's just what he settled on.

He does well on it, and has good quality firm stools that don't stink too bad for poop!
 
There are two customers for pet food. The animal that eats it and the human that buys it.

The No. 1 sin in pet food manufacture is to make the food so the animal won’t eat it. And what that usually means is it has to be super-consistent. The same thing in the packet every time.

The next biggest sin is to present the human customer with something difficult to clean up after. And I mean excrement, not vomit. So you need to get a firm stool and keep the animal regular.

And then you need to meet the nutritional requirements of the animal. Dogs can and will eat almost anything. Cats are obligate carnivores only because they need the essential amino acid taurine and it’s difficult to impossible to supply them with enough lysine, threonine, methionine and cysteine from anything other than meat or synthetics.

They also need oils only found in fish or exotic plants like slippery elm.

The nutritionists who formulate pet food have to make a diet for your animal that you’ll buy and the pet will eat all without ever changing anything. Pretty tough job.

And to the person feeding your animal ‘human’ food. Hard no. You’re basically killing the animal.
You make it sound like pet food manufacturers are a noble lot performing minor miracles. In reality, the majority of recognised pet food brands are peddling absolute garbage.

Most of the supermarket brands contain the most horrific trash ingredients, which they label as "animal derivatives". Anything from sawdust to ground up cartilage and other tissue that's not really edible or nutritious. The listed ingredient is merely 4% only of the final product, and I'd be amazed if the animal could even tell what it was supposed to be.

In real life, there are two criteria for (most) pet food.
1. It mustn't kill the animal, or at least mustn't kill so many that it invites a class action lawsuit.
2. It must make maximum profit for the manufacturer and shareholders.

Like most things in this day and age, shareholder returns are king, and the marketing dept probably has 100x the budget of the R&D department.
 
We went through quite a few foods before settling on


Maybe some better foods out there but it stopped her having the squits. The last time she was ill was down to the mouse/rat/shrew brains.
Purina makes Felix and well as other hot garbage (sadly, Felix is one of the few brands mine will eat, despite my knowing it's awful).

I'm glad yours gets on with it. But let's say mine pukes up back up. So then I turn to the ingredients, and note that it contains 81% non-turkey ingredients (hey, it's better than the 4% titular ingredient in Felix!)

Among others:
"Corn protein meal*
Rice*
Pea protein*
Soya protein powder*
Corn starch
Corn*
Dried chicory root
Digest
"

So, which of these does she have an issue with? It's impossible to say, isn't it..

Now, what's "digest"? Knowing Purina, it's something awful. OK, top Google result is a Purina page dedicated to busting the "myth" that digest is a low-quality ingredient. Red flag right there, my friend!

Let's try the first non-Purina link...


Oh dear. But possibly the least surprising thing I've read this week ;)
 
This is the best postal raw food at a good price that I've been able to find and rely upon.



No smelly poos, cats love it, they're healthier and more active, to be fair I think it's been close to a year now they've been on raw only, and life is sweet.
 
@gingergundog also this


Purina admits to using animal "renderers" to source the ingredients in their products, although they say they shouldn't have "diseased or disabled" animals in there. That still leaves all the other undesirable waste products that get "rendered" down to a slurry/powder, and then bunged into Felix.
 
Sounds like there's a gap in the market here, I'll invest a few k to anyone wanting to start it up.
Yes and no. The best solution appears to be, "Go to your local butcher and buy human-grade ingredients, instead."

Once you start trying to build a business out of it, the goal becomes profitability, instead. And sooner or later, YOU are Purina :p
 
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