The Sun Newspaper is now offcially "worthless"!

[ianh]

Hi all,

After sustaining huge legal loses due to their phone hacking (£52M paid in 2020), a 23% income drop and the Pandemic combining to make a £200M loss in 2020, it looks like the owner of Sun newspaper (Rupert Murdoch) has decided something the vast majority of us already knew - The Sun is worthless.

https://www.bloomberg.com/news/arti...-k-s-biggest-paper-for-decades-now-worth-zero

Effectively it means that the parent company thinks that paper can't turn a profit and likely never will do again so they've "written down" the worth of the newspaper to Zero which means it's worth less than the market value if it were sold than the actual cost of keeping it, so getting rid of the burden via selling maybe the eventual fate of the paper.

I've never been a fan of any of the red-top newspapers so this is no loss to me but, whilst I would have sympathy for the printers, general staff etc should the paper go under, I have little sympathy for the journalists.

 

[One More Solo]

Sadly The Sun has value to Murdoch which is not going to be reflected in its accounting value.

 

[Reality|Bites]

What's that phrase again? No worth the paper it's written on?

I miss the days of eating a chippy dinner with my parents and finding out my supper is wrapped in page 3....awkward.

 

[Deleted User 298457]

Sadly The Sun has value to Murdoch which is not going to be reflected in its accounting value.

Yep.

Keep the real sheep's aligned.

 

[GGizmo]

It lost its value when it started to try and appeal to a demographic that it was never going to gain favour with.

It should be a lesson to the Daily Mail.

 

[Tony Edwards]

It lost its value when it started to try and appeal to a demographic that it was never going to gain favour with.

It should be a lesson to the Daily Mail.

Do go on. Which demographic are they trying to gain favour with?

 

[GGizmo]

Do go on. Which demographic are they trying to gain favour with?

By the general dumbing down and having no direction. Treating working class people like dumb idiots.

When we all know it was the working class people that kept that newspaper going.

I've not read The Sun in years because it was one of the first to start reporting in a clickbait fashion.

The DM is the main culprit trying to attract different demographics i.e. people in your demographic who will never buy either The Sun or DM.

 

[Deleted User 298457]

By the general dumbing down and having no direction. Treating working class people like dumb idiots.

When we all know it was the working class people that kept that newspaper going.

I've not read The Sun in years because it was one of the first to start reporting in a clickbait fashion.

The DM is the main culprit trying to attract different demographics i.e. people in your demographic who will never buy either The Sun or DM.

Lol, at GCSE your Maths coursework is to classify newspapers. I can show you my 14 year old self coming to the conclusion that the Sun is for *ahem* people who prefer small words.

 

[Nitefly]

I do enjoy that in a legal case about defamation, the Sun tried to argue straight faced that nobody believes what they print so therefore it can’t be defamation.

 

[Angilion]

I do enjoy that in a legal case about defamation, the Sun tried to argue straight faced that nobody believes what they print so therefore it can’t be defamation.

Really? If so, I hope they lost. Many people believe what they print. Even when it isn't true.

I think the "Yes, Minister" scene about the UK press still rings true all these years later. Not in all the details about each one as there have been some changes, but in general. The UK press is pretty poor.

 

[theone8181]

Went downhill still stopping page 3 imo, was the reason most people bought it.

 

[BUDFORCE]

Went downhill still stopping page 3 imo, was the reason most people bought it.

Yup 17 years old. Me and my mate Dave at college, go down to WH Smith, when they had the trust bucket for the news papers, bang in some change like 4 pence lol.

Buy a load of heavily discounted biscuits in Iceland for basically nothing, walk out with a shopping bag full.

Then hit McDonalds, back when you could get 2 burgers, and 2 fries for £2. Then get a large coffee, for some reason they would always charge you the price on a regular one, so 2 burgers, 2 fries and a coffee was something like £2.79.

Bring that back into the lesson, pig out, look at boobs.

Man I miss being young.

 

[theone8181]

Yup 17 years old. Me and my mate Dave at college, go down to WH Smith, when they had the trust bucket for the news papers, bang in some change like 4 pence lol.

Buy a load of heavily discounted biscuits in Iceland for basically nothing, walk out with a shopping bag full.

Then hit McDonalds, back when you could get 2 burgers, and 2 fries for £2. Then get a large coffee, for some reason they would always charge you the price on a regular one, so 2 burgers, 2 fries and a coffee was something like £2.79.

Bring that back into the lesson, pig out, look at boobs.

Man I miss being young.

Hey at least the internet means free boobs and they jiggle.

 

[Reality|Bites]

off the back of that...How much do you spend in McD's now to fill you up or soak it up?
Some Sunday mornings I find myself thinking sod it and spend over a tenner on a home delivery McD's lol (typing that reminds me of leet speak)

 

[One More Solo]

It lost its value when it started to try and appeal to a demographic that it was never going to gain favour with.

It should be a lesson to the Daily Mail.

All those newspapers making money hand over fist targeting the right demographics like… *tumbleweed*

 

[GGizmo]

All those newspapers making money hand over fist targeting the right demographics like… *tumbleweed*

At the moment all newspapers and mainstream media are going down the pan as instead of keeping to their standards they lowered themselves in to mostly clickbait internet gossip magazines.

The main problem is they can't compete with the Internet media.

I wonder what the buy rate is for newspapers in the UK compared to around the world. I know in the US hardly anyone buys newspapers. I've been at American Christmas parties were a person will buy a relative a newspaper as a present.

 

[One More Solo]

At the moment all newspapers and mainstream media are going down the pan as instead of keeping to their standards they lowered themselves in to mostly clickbait internet gossip magazines.

The main problem is they can't compete with the Internet media.

I wonder what the buy rate is for newspapers in the UK compared to around the world. I know in the US hardly anyone buys newspapers. I've been at American Christmas parties were a person will buy a relative a newspaper as a present.

And you think this is down to a collapse in standards as opposed to every man, woman and child now having a device on their person that they can access the news from 24/7 for free…?

The Sun has always been bottom dwelling garbage, it’s just people can read its nonsense free of charge now.

 

[Blackjack Davy]

Another lol stockhausen thread, oh wait...

All those newspapers making money hand over fist targeting the right demographics like… *tumbleweed*

Yes because the Guardian is doing so well it has to beg for donations.

 

[bonusssi]

I don't like newspaper anymore.

 

[StriderX]

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