At the moment all newspapers and mainstream media are going down the pan as instead of keeping to their standards they lowered themselves in to mostly clickbait internet gossip magazines.
The main problem is they can't compete with the Internet media.
I wonder what the buy rate is for newspapers in the UK compared to around the world. I know in the US hardly anyone buys newspapers. I've been at American Christmas parties were a person will buy a relative a newspaper as a present.
Private Eye still sells well.
It's not your average drivelling newspaper though. Prints stories on assorted BS that notable people in government/business/law/other stuff have been getting up to.
Pretty sure it mostly sells to people who want to see if they or anyone they work with is being called out.