There has to be a better way to order a new GPU but how?

[maj]

If you work in IT you may have suppliers who can do you good deals. Usually for a decent amount cheaper than online retailers. I got my 4070S for a very good price that way

 

[Blackjack Davy]

MSRP is meaningless for the 9070 anyway as there is no reference card. If AMD would have released one and sold it at actual MSRP themselves, it would have drive down prices of aftermarket ones instead of letting the resellers just pick a price they think they can get away with. No-ones going to pay £700 for a aftermarket card when you can buy a reference one with basically identical performance for £500.

Reference cards were only available at launch in limited numbers once they were gone they were gone and that was that. They're implementing a virtual system instead now in which a limited number of cards are rebated to the seller and once that number is up its over unless they decide to repeat the offer to the seller (unlikely IMO). The same system seems to be the case with CPU's too the 9800x3d launched at £445 since then they've never fallen that low again they've been as high as £550 when low in stock and £479 when in stock but never £445 that was likely a rebate price.

Nvidia does the same trick only they're more devious with its cards with the very limited run of FE card drops every few months or so they're trickled out just enough to maintain the illusion of MSRP when in reality 99% will probably be AIB sales and obviously anything but MSRP.

(Retailers are of course not obliged to sell at MSRP/RRP the "S" stands for suggested and "R" for recommended, its not anything they need to adhere to if they choose not to)

 

[slim01]

Sad to hear that OCUK actually don't have a hard to figure out pre-order system, I heard on a VLOG somewhere they did but all I see is "see details" on every 9070xt and "Large shipments are expected in the next 1-2 weeks. Pre-orders will not be taken during this time." So do they never appear as in stock once they get stock? Once they have stock it's a pre order?

If they have a good amount of stock coming and this isn't a repeat of covid/scalping era of 30xx series, I'm not sure why they have decided to not do months worth of pre-orders. I'd be happy to wait.

 

[Lankoss]

Reference cards were only available at launch in limited numbers once they were gone they were gone and that was that. They're implementing a virtual system instead now in which a limited number of cards are rebated to the seller and once that number is up its over unless they decide to repeat the offer to the seller (unlikely IMO). The same system seems to be the case with CPU's too the 9800x3d launched at £445 since then they've never fallen that low again they've been as high as £550 when low in stock and £479 when in stock but never £445 that was likely a rebate price.

Nvidia does the same trick only they're more devious with its cards with the very limited run of FE card drops every few months or so they're trickled out just enough to maintain the illusion of MSRP when in reality 99% will probably be AIB sales and obviously anything but MSRP.

(Retailers are of course not obliged to sell at MSRP/RRP the "S" stands for suggested and "R" for recommended, its not anything they need to adhere to if they choose not to)

Reference cards were only available at launch in limited numbers once they were gone they were gone and that was that. They're implementing a virtual system instead now in which a limited number of cards are rebated to the seller and once that number is up its over unless they decide to repeat the offer to the seller (unlikely IMO). The same system seems to be the case with CPU's too the 9800x3d launched at £445 since then they've never fallen that low again they've been as high as £550 when low in stock and £479 when in stock but never £445 that was likely a rebate price.

Nvidia does the same trick only they're more devious with its cards with the very limited run of FE card drops every few months or so they're trickled out just enough to maintain the illusion of MSRP when in reality 99% will probably be AIB sales and obviously anything but MSRP.

(Retailers are of course not obliged to sell at MSRP/RRP the "S" stands for suggested and "R" for recommended, its not anything they need to adhere to if they choose not to)

There were zero reference cards available, because there is no reference card of the 9000 series, AMD hasn't made one.

 

[Bodom]

I think on launch day what they should do is everyone who orders gets a number then the numbers get drawn at random, that way doesn't mater if you have scalpers and people using bots and scripts because they get a when they order number and have just as much chance of getting the card they ordered as someone who just spent the last 3+ hours trying to log in to place an order.

I know it would probably be a big pain in the arse for OCUK to sort out but that way everyone that try's to order one on day one would stand the same chance of getting one.