.dont spend more than £6/7 on a tube its just a waste.thats mho 
theres not that much dif between any of them,mainly marketing bull! ive used serveral different brands(mx2,mx4,artic silver,akasa) and cant honestly say i noticed any dif between them except price,i got sucked into thinking the more you spent on it the better it would be,this isnt the case.dont spend more than £6/7 on a tube its just a waste.thats mho
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I found a blog while looking for tips on applying paste and the guy had done tests using all the pastes and also using other things like margarine and jam.
He found only 1-2 degrees difference at idle and 10 under load, more shocking was the fact that jam performed better than a rather expensive brand of paste.