I can't personally. You already have USB/eSATA (a.k.a. eSATAp) combo ports. Using USB for Thunderbolt, would be very confusing for consumers.I can see a lot of laptop manufacturers inserting it into a USB port like Sony to save space as for better or for worse most laptop manufacturers will still produce laptops with VGA and HDMI ports.
mDP is even smaller than USB so if laptop manufacturers are looking to save space, the choice is simple.

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