To Pop-Up Shop, or not? (During Pandemic)

@NVP - First thing that stood out is you haven't seen what it is like around the area so definitely do a bit of 'market research'. Get a coffee and have a walk around at different times of the day so midweek mornings, lunchtimes and evenings. Plus the weekend.

Sounds weird but fully immerse yourself with where people are going/shopping. Even speak to the people working in the shops and see how business is going.
 
Derek W said:
I'd probably do something about this before making a more informed decision.
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Yes, I was hoping to get some opinions from those who are out and about daily.

RxR said:
FRESH hot bacon on bread rolls
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Well that's my lunch decided!

SideWinder said:
@NVP - First thing that stood out is you haven't seen what it is like around the area so definitely do a bit of 'market research'. Get a coffee and have a walk around at different times of the day so midweek mornings, lunchtimes and evenings. Plus the weekend.

Sounds weird but fully immerse yourself with where people are going/shopping. Even speak to the people working in the shops and see how business is going.
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Yes, I was planning to take a few days scouting the location and one other potential, I was hoping some on here were still out frequently to also advise. And thank you I will definitely speak with other shops :) Appreciated
 
Christmas won't exist this year in any meaningful way so it might be worth you waiting to see how things pan out. Opening a retail business in the current environment seems like an unnecessary risk considering the government doesn't know it's arse from it's elbow and are making some of the worst kind of decisions both for businesses and health outcomes.
 
wildman said:
Christmas won't exist this year in any meaningful way so it might be worth you waiting to see how things pan out. Opening a retail business in the current environment seems like an unnecessary risk considering the government doesn't know it's arse from it's elbow and are making some of the worst kind of decisions both for businesses and health outcomes.
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Came back to the thread to write this also.

I get wanting to 'not miss the Xmas market' but it just won't be the same this year. :(
 
It depends on the costs involved. If they are low and you are happy to risk a lockdown preventing you opening then give it a go. But be careful when signing the contract for the pitch and make sure you know what you're still liable for even if everyone is locked up inside with all our liberties forcably taken away by an overreacting government.

The Trump merchandise is a good call though :D
 
Knotted nooses and cruxes for the two aspirants? Ie. Medieaval life art - since the age is a bit dark atm.
 
wildman said:
Christmas won't exist this year in any meaningful way so it might be worth you waiting to see how things pan out. Opening a retail business in the current environment seems like an unnecessary risk considering the government doesn't know it's arse from it's elbow and are making some of the worst kind of decisions both for businesses and health outcomes.
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Hades said:
It depends on the costs involved. If they are low and you are happy to risk a lockdown preventing you opening then give it a go. But be careful when signing the contract for the pitch and make sure you know what you're still liable for even if everyone is locked up inside with all our liberties forcably taken away by an overreacting government.

The Trump merchandise is a good call though :D
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Thanks guys. Exactly the reason for this thread, cost wise it is significant and has that extra chance to flop with all the goings on of 2020.

My back-up location is less than one third the cost of the Link Street so can be made back from a much smaller amount of sales - probably the safer option, however it has significantly less footfall generally, and that was a key thing.

The main purpose was to generate awareness of the brand and also provide a place to make person to person sales. Value to cost appears an issue with the current uncertainty :(



So perhaps a different method to launch? Exclusively as a concession within a store? I'd have to look at costings. Or even simply pitch to them directly for wholesale?



Radical times require radical thinking I think, I open the floor...
 
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