Yes but the XFX cooler is better
Wait what? Define better? Certainly not thermally. Compare any review website comparison and in most cases the DD loses to the MSI Gaming by about 2-5 degrees fully loaded.
The XFX also uses more watts than the MSI both idle and fully loaded, then again most enthusiasts don't care much about power consumption.
Also from past experience with the DD cards, the card is almost entirely reference except a few bits, which cause reference waterblocks to not fit properly. I can't say this is the case with the new gen, but that was the issue with the old gen.