So there's not a single kid in the country with a poster of a footballer on his or her wall, name on the back of the shirt etc etc.
Oh don't be so naive, of course footballers are role models and idols. How many kids do you see playing down the park trying to copy the skills and mannerisms of their favourite footballers?
They are not employed as Role Models though, so just because the media portray them as such is irrelevant.
May as well say the same about Pop Stars/Actors/Media Personalities etc.
Some are better role models than others, but it isn't a requirement of their contract to be so.