Ubisoft deactivating keys it says were "fraudulently" obtained and resold

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A story that might worry a few on here - it looks like Ubi are cutting into the keys business and actively hunting for and killing off rogue keys:

Ubisoft has said it is actively deactivating keys it believes were "fraudulently" obtained and resold via third-party websites.

Over the weekend a number of Uplay users took to the Ubisoft forum to complain about the unexpected removal of Ubisoft games such as Far Cry 4 from their libraries.

Games are much cheaper on third-party websites than officially-supported online shops such as Steam and Origin.

Websites such as Kinguin and G2Play sell games for a significantly cheaper price than likes of Steam, Origin and Uplay. The companies behind them source cheap, region-unlocked keys to sell on to their customers - thus undercutting the major players who stick to official, publisher-approved pricing.

It seems a number of affected customers used third-party website G2A to buy Far Cry 4 and Assassin's Creed: Unity - and it's easy to see why: G2A is selling Assassin's Creed: Unity Uplay keys for $27.87. In the UK, Unity costs £44.99 from Uplay. A Far Cry 4 Uplay key from G2A will set you back $31.24. Far Cry 4 is £44.99 from Uplay.

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Edit - this is what Ubi said to EG:

"We regularly deactivate keys that were fraudulently obtained and resold. In this case, we are currently investigating the origin of the fraud, and will update customers as soon as we have more information to share. In the meantime, customers should contact the vendor from whom they purchased the key."

Any one here definitely affected? Worried about the sites in general?

It's always been seen as a bit shady, but ultimately legit. If keys are going to be deactivated AFTER purchase, then this could be the end of the sites, basically.
 
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I have a hard time believing this, with what Ubisoft's been like lately. More like they're sick and tired of people getting their games cheaper and want them to spend the full whack £49.99 (omg) on their crappy uplay store.

Not condoning stolen keys, just wary of Ubisoft's shadyness.

Yeah definitely reeks of this.. would be nice to see some proof.
 
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