That's rubbish. Just simply rubbish.
Wow, that's some excellent reasoning you have there, nice to see the sources too ^^
Its not hard, if you order something from an EU country then you don't pay VAT as its already had sales tax applied by the country its come from, if you order something from a non EU country (Canada, USA, Japan, Australia, etc) then you have to pay customs charges inc VAT (currently 20%, and that's on the total price not pre shipping).