The percentage talk made me laugh!Also I believe there is another way of saying how much alcohol is in a drink, and that's by saying what proof it is. According to my granddad something was considered 100% proof if it was sufficiently strong enough that you could still light gun powder when the drink was poured on it. 100% proof is about 40% ABV. I might actually look that up now to see if he was making it up

EDIT:
Just looked it up and ran into this (looks like he was telling the truth!);
The term originated in the 18th century, when payments to British sailors included rations of rum. To ensure that it had not been watered down, the rum was “proved” by dousing gunpowder in it, then testing to see if it would ignite. If the gunpowder did not burn, the rum contained too much water—and was considered to be “underproof.”
A “proven” sample of rum was defined to be 100 degrees proof. This was later found to occur at 57.15% ethanol. This percentage is very close to a 4:7 ratio of alcohol to total amount of liquid. Seventy degrees proof is then equivalent to 40% ABV
[(4÷7) × .7 = 0.4]. And pure, 100% alcohol is 175 degrees proof [(4÷7) × 1.75 = 1.0].
This definition is no longer used in the United Kingdom; the ABV system must be used to state the alcohol content on bottles.
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