Ya, they are chatting crap. They basically seized on the AMD architecture design where the RAM to CCX latency is higher than Intels and exaggerated its significance. The margins are so small you can argue it might be the difference in motherboard, RAM or any other components. Anyway, long as we can see the BS that should be enough of that.That's not what they said, they said the latency in the 3300X is a problem for gaming, it isn't...
those statements really make them look stupid. Honestly, the only people pay any attention to their website are the people want to build themselves a PC or spec an OEM build. But anyone falls into that category will have foreknowledge of what’s going on in the computing world right now in terms of performance and value.
So I think they fooling themselves and no one else. Also another cynical way of looking at it is that they need to be controversial to stay relevant.