When a consumer buys a device it will (almost always) come with a Windows license. That license has been paid for by the OEM and is included in the cost of the device.
When a business buys a device it will (often) come with either no license, or a license that is effectively 'thrown away' and the device then absorbed into their Volume License Agreement
The per user license opens up the Volume Licensing to those smaller bsuinesses who perhaps couldn't justify a full Volume License agreement, or who made do with purchasing Pro licenses instead.
Business and Consumers are 2 very different markets.
When a business buys a device it will (often) come with either no license, or a license that is effectively 'thrown away' and the device then absorbed into their Volume License Agreement
The per user license opens up the Volume Licensing to those smaller bsuinesses who perhaps couldn't justify a full Volume License agreement, or who made do with purchasing Pro licenses instead.
Business and Consumers are 2 very different markets.