“By removing best before dates from our products, we want our customers to use their own judgement to decide whether a product is good to eat or not, which in turn, will increase its chances of being eaten and not becoming waste.”
The move is also part of Waitrose’s commitment to help shoppers reduce food waste at home.
The grocer is a signatory of Wrap’s food waste reduction roadmap, with a target to halve food waste by 2030.
Waitrose will work in partnership with Wrap to phase out the use of best before dates.
Wrap director of collaboration and change, Catherine David, said best before dates on fruit & veg were “unnecessary” and created food waste because they “get in the way of people using their judgement” when food is still good to eat.
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Use by dates will still be used across products for safety reasons.
Not sure this is for consumer benefit, I think the strategy is to just sell more product of questionable/anonymous freshness.
they remove a short term bbf date, which you use when selecting the product on the shelves that gives some indication when your piece of chicken won't be slimey, and replace it with a use by date - if at all.
articles suggest products have both a best before and used by date, not in my experience (least ways glancing in fridge celery/cheese just have a bbf, milk has a use by only)
I'll be shopping elsewhere(not that I shop there much), or, just more likely to return stuff if it doesn't meet freshness I expect.
(This is like the bar-code scanners they provide to be helpful - it's proven that customers who use them have more product engagement - you've spent more time thinking about/handling the product, and buy more.)