Warning, I can't read!!!! - and Kellog's stuff

Shame you'd have to buy a bowl of heavily refined/processed cereal loaded with sugar to do something good. Surely sending money to a charity of choice would be a better option?

I like the concept, it makes people feel good about buying the product and should in theory offers something good in return to those less fortunate. I wonder how well it actually works though?
 
Freefaller said:
Shame you'd have to buy a bowl of heavily refined/processed cereal loaded with sugar to do something good. Surely sending money to a charity of choice would be a better option?

I like the concept, it makes people feel good about buying the product and should in theory offers something good in return to those less fortunate. I wonder how well it actually works though?
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Got to agree, how many people who don't normally buy Kellog's will decide to do so because of this?

I'm going to go with "none"
 
Freefaller said:
I like the concept, it makes people feel good about buying the product and should in theory offers something good in return to those less fortunate. I wonder how well it actually works though?
Click to expand...
It seems 100% self serving to me...

Kellogs get more sales because people think they are doing a good thing, then they go and advertise their cereals to kids buy using the extra revenue to put their cereals and their brand into the school where they're not even giving cereal away for free, they are offsetting it against the extra revenue. Trust me they have done their numbers too, more people will buy.

Also it didn't say it on the TV advert and I can't see it on the website, but it doesn't actually seem to state that these kids go to school without a breakfast because they are 'paupers' or indeed because their parents can't afford it. Which at a number of 1 in 7 cannot be the reason anyway.

I see it a bit like this: "1 in 7 children go to school without black shoes, the more shoes you buy from us the more shoes with our brand we put on children's shoes. Children are very impressionable too so they're likely to want that same brand again when you do actually buy them black shoes."
 
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Skyfall said:
It seems 100% self serving to me...

Kellogs get more sales because people think they are doing a good thing, then they go and advertise their cereals to kids buy using the extra revenue to put their cereals and their brand into the school where they're not even giving cereal away for free, they are offsetting it against the extra revenue. Trust me they have done their numbers too, more people will buy.

Also it didn't say it on the TV advert and I can't see it on the website, but it doesn't actually seem to state that these kids go to school without a breakfast because they are 'paupers' or indeed because their parents can't afford it. Which at a number of 1 in 7 cannot be the reason anyway.

I see it a bit like this: "1 in 7 children go to school without black shoes, the more shoes you buy from us the more shoes with our brand we put on children's shoes. Children are very impressionable too so they're likely to want that same brand again when you do actually buy them black shoes."
Click to expand...

As cynical and depressing as this is I fear you are more likely right than wrong....
 
Do they feed the children coco-pops and the like in these breakfast clubs? Double win for Kelloggs if they can get the nippers hooked on the sweet stuff

I'm not going to read the bumpf to find out mind
 
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