WD SSD/m.2 to be rebranded to Sandisk

[mattyfez]

Western Digital to stop selling SSDs | NoypiGeeks

Western Digital announced that they will be splitting its HDD and SSD businesses into two different entities.

www.noypigeeks.com

Tax dodge or cutting losses?

Interesting the WD brand will only be HDD, and the new SSD/M.2 etc will be Sandisk branded...

I would have thought the WD brand would carry more weight in the consumer market as opposed to the business/enterprise market, so I would have done it the other way round, but what do I know!

 

[mattyfez]

More here..

https://www.theregister.com/2023/10/30/western_digital_votes_for_split/

I also won't die of surprise if WD loads all of it's toxic assets into the HDD division along with it's third string of middle and senior management.

But why not keep the WD brand for the flash stuff if they are splitting the company to dump the not-so-profitable parts of the company?

 

[mattyfez]

As with any big business, I suspect it will be mostly problematic for the people that actualy buy the products.

 

[mattyfez]

One problematic phrase

"activist investor"​

Western Digital investor calls for flash unit to be split

HDD and NAND memory maker has 'underperformed by any objective measure'

www.theregister.com

Translated, does that mean an agressive take-over by a 'hack 'n' slash' asset stripper?

 

[mattyfez]

WD bought SanDisk a while back so that's not really a supprise they are pick n. mixing from both inventories.

I suppose I was just supprised that they would be using the SanDisk brand for SSD rather than WD in future.
Although I appreciate SanDisk is the big name in SD cards.