We are totally running out of names for stuff

DampCat

DampCat

DampCat

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Just saw and advert for Motokiki, which is apparently a tyre comparison site. It made me recall Shpock, which would seem to be a jumble sale app?

I've been thinking it for a while; but a little further thought and I realised that now with the internet and copyright/trademarks you can't have campany names like the old days. There might have been a Dave's Garage in every town, but now there can only be one.

So we're forced to use ridiculous made up words for stuff.

Like Motokiki.

I don't really know what I want from this thread
 
I wonder if they knew what 'Kiki' means before choosing that name?

A kiki is a social gathering, usually for the purpose of casually “kicking back,” gossiping, and sharing stories. It is historically connected to LGBTQ communities. Alternatively, kiki is also the name of a ballroom drag subculture that celebrates gender nonconformity, racial diversity, and sexual openness
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Shpock irritates the hell out of me. Suppose it's shop and pocket (given it's a phone app).
You are right though - I'm in the midst of setting up my own consultancy and as trivial as it might seem, choosing a name has proven to be the hardest part. Anything I've thought sounds good is already out there or the domain name is already taken. Probably why people have to go for these stupid sounding names which have no real meaning.
 
It's all **** marketing.

I swear, marketing depts are reserved a toasty spot in the 9th circle of hell.

Don't choose a career in marketing, kids. Only **** holes work in marketing.
 
FoxEye said:
It's all **** marketing.

I swear, marketing depts are reserved a toasty spot in the 9th circle of hell.

Don't choose a career in marketing, kids. Only **** holes work in marketing.
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Marketing has been the most fun career path I have gone down (admittedly as an analyst, but still part of the broader marketing team here).

Certainly more engaging than ****** project management was!
 
Domo said:
Shpock irritates the hell out of me. Suppose it's shop and pocket (given it's a phone app).
You are right though - I'm in the midst of setting up my own consultancy and as trivial as it might seem, choosing a name has proven to be the hardest part. Anything I've thought sounds good is already out there or the domain name is already taken. Probably why people have to go for these stupid sounding names which have no real meaning.
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I think the trick is to name the company officially as something descriptive and boring, e.g. "Oxford IT Systems Consulting", then trade under whatever name you want.
 
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B1scu1T said:
I think the trick is to name the company officially as something descriptive and boring, e.g. "Oxford IT Systems Consulting", then trade under whatever name you want.
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Indeed, which deals with the company name but my domain name will need to match my trading name. I’ve been using the .gov name trademark checking tool. Quite interesting that. For about 10 mins anyway :)
 
robfosters said:
What will make you say wowcher today?
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I I hate those ads, I actually think it's a reasonable brand name.

Back to the op, as someone often involved in the marketing side of business in my working career, I've always campaigned for clarity before pizzazz when it comes to messaging, so I'm sorta with you on this one. That said, look at Apple. Arguably one of the most successful brands ever and it is named after a fruit.
 
Devrij said:
I I hate those ads, I actually think it's a reasonable brand name.

Back to the op, as someone often involved in the marketing side of business in my working career, I've always campaigned for clarity before pizzazz when it comes to messaging, so I'm sorta with you on this one. That said, look at Apple. Arguably one of the most successful brands ever and it is named after a fruit.
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As is Orange and Blackberry.
 
Just Googled that - International Business Machines. /edit - don't think I ever knew that. Or forgot!
Then proceeded to Google HAL - Heuristic ALgorithmic!
 
I think we should suspend all trademark laws by this point, and mandate all business entities generate a UUID (Universally Unique Identifier). They can call themselves what they like but if it doesn't say 0c10cab9-fe8b-4977-8128-6f2c4f97efd8 in the URL, you know they're not the one you want.
 
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